| Serial Number | 99677225 |
| Word Mark | HEYDAY |
| Filing Date | Monday, March 2, 2026 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Monday, March 2, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
| Goods and Services | On-line retail store services featuring sunscreen, non-medicated skin care preparations, skin cleansers, skin cream, skin moisturizing gel, eye gels, patches containing non-medicated skin care preparations, beauty serums, non-medicated facial and eye serum containing antioxidants, skin care products, namely, non-medicated skin serum, skin masks, cosmetic masks, skin toners, face oils, skin moisturizers, pre-moistened cosmetic wipes, cosmetic pads, massage apparatus, therapeutic facial massage apparatus, namely, jade rollers, and hats; Retail store services featuring sunscreen, non-medicated skin care preparations, skin cleansers, skin cream, skin moisturizing gel, eye gels, patches containing non-medicated skin care preparations, beauty serums, non-medicated facial and eye serum containing antioxidants, skin care products, namely, non-medicated skin serum, skin masks, cosmetic masks, skin toners, face oils, skin moisturizers, pre-moistened cosmetic wipes, cosmetic pads, massage apparatus, therapeutic facial massage apparatus, namely, jade rollers, and hats; Franchising, namely, consultation and assistance in business management, organization and promotion; Franchising, namely, offering business management assistance in the establishment and/or operation of skincare studios and facial boutique; Business management advisory services relating to franchising; Business management analysis; Business administration of consumer loyalty programs; Membership club services in the nature of providing discounts to members in the field of skincare services and the sale of beauty products; Personnel management consultancy; Business consulting, management, and planning services in the field of skincare studis; Subscription-based retail store services in the field of skincare products; Subscription-based online retail store services in the field of skincare products; Providing commercial information and advice for consumers in the choice of products and services; Marketing services; Advertising services, namely, promoting the brands, goods and services of others; Promoting the goods and services of others by means of a loyalty rewards program; Administration of a customer loyalty program which provides tiered discounts, service vouchers, and rewards to promote skincare services and the sale of beauty products |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, March 2, 2026 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, November 30, 2015 |
| First Use In Commerce Date | Monday, November 30, 2015 |
| Party Name | HEYDAY IP LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | WILMINGTON, DE 19808 US |
| Event Date | Event Description |
| Monday, March 2, 2026 | NEW APPLICATION ENTERED |
| Monday, March 2, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, March 2, 2026 | APPLICATION FILING RECEIPT MAILED |