| Serial Number | 97980576 |
| Word Mark | HEY SWEET CHEEKS |
| Filing Date | Friday, April 28, 2023 |
| Status | 819 - SU - REGISTRATION REVIEW COMPLETE |
| Status Date | Monday, November 3, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, October 29, 2024 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Personal Care Products, namely, water based personal and sexual lubricants, silicon-based personal and sexual lubricants; Topical preparations, namely sexual stimulant sprays and lubricants; Topical preparations, namely, sexual desensitizing sprays and lubricants for enhancing sexual arousal; Enema preparations; Laxatives; Bowel evacuant preparations; Medicated preparations, namely, cleansers for cleansing genital and rectal skin |
| Description of Mark | The mark consists of the stylized wording "HEY SWEET CHEEKS" within a stylized heart. |
| International Class | 005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides. |
| US Class Codes | 005, 006, 018, 044, 046, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Saturday, May 27, 2023 |
| Primary Code | 005 |
| First Use Anywhere Date | Friday, February 7, 2025 |
| First Use In Commerce Date | Friday, February 7, 2025 |
| Party Name | Bearcat Brands, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Brooklyn, NY 11201 |
| Party Name | Bearcat Brands, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Brooklyn, NY 11201 |
| Event Date | Event Description |
| Tuesday, May 2, 2023 | NEW APPLICATION ENTERED |
| Saturday, May 27, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, May 30, 2023 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, January 25, 2024 | ASSIGNED TO EXAMINER |
| Thursday, January 25, 2024 | NON-FINAL ACTION WRITTEN |
| Thursday, January 25, 2024 | NON-FINAL ACTION E-MAILED |
| Thursday, January 25, 2024 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, April 25, 2024 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, April 25, 2024 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, April 25, 2024 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, June 7, 2024 | TEAS REQUEST TO DIVIDE RECEIVED |
| Monday, August 12, 2024 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Thursday, September 5, 2024 | ASSIGNED TO EXAMINER |
| Friday, June 7, 2024 | DIVISIONAL REQUEST RECEIVED |
| Monday, September 9, 2024 | DIVISIONAL PROCESSING COMPLETE |
| Monday, September 23, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, October 9, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, October 29, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, October 29, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 10, 2024 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, June 10, 2025 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, June 10, 2025 | TEAS REQUEST TO DIVIDE RECEIVED |
| Tuesday, June 10, 2025 | DIVISIONAL REQUEST RECEIVED |
| Friday, October 10, 2025 | DIVISIONAL PROCESSING COMPLETE |
| Tuesday, June 10, 2025 | USE AMENDMENT FILED |
| Friday, October 10, 2025 | STATEMENT OF USE PROCESSING COMPLETE |
| Monday, November 3, 2025 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Monday, November 3, 2025 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |