HEY CEREAL Trademark

Trademark Overview


On Tuesday, January 30, 2018, a trademark application was filed for HEY CEREAL with the United States Patent and Trademark Office. The USPTO has given the HEY CEREAL trademark a serial number of 87776208. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, August 15, 2025. This trademark is owned by Hey Cereal, LLC. The HEY CEREAL trademark is filed in the Advertising, Business and Retail Services and Education & Entertainment Services categories with the following description:

Photography; Videography services

Advertising and marketing
hey cereal

General Information


Serial Number87776208
Word MarkHEY CEREAL
Filing DateTuesday, January 30, 2018
Status710 - CANCELLED - SECTION 8
Status DateFriday, August 15, 2025
Registration Number5671420
Registration DateTuesday, February 5, 2019
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, June 19, 2018

Trademark Statements


Goods and ServicesPhotography; Videography services
Goods and ServicesAdvertising and marketing

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, August 15, 2025
Primary Code035
First Use Anywhere DateTuesday, May 8, 2018
First Use In Commerce DateTuesday, May 8, 2018

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateSaturday, August 16, 2025
Primary Code041
First Use Anywhere DateTuesday, May 8, 2018
First Use In Commerce DateTuesday, May 8, 2018

Trademark Owner History


Party NameHey Cereal, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressSan Francisco, CA 94109

Party NameHey Cereal, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressNew York, NY 10014

Party NameHey Cereal, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressNew York, NY 10014

Trademark Events


Event DateEvent Description
Friday, February 9, 2018NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, February 2, 2018NEW APPLICATION ENTERED
Friday, May 11, 2018ASSIGNED TO EXAMINER
Friday, September 21, 2018CASE ASSIGNED TO INTENT TO USE PARALEGAL
Saturday, September 22, 2018STATEMENT OF USE PROCESSING COMPLETE
Tuesday, May 15, 2018APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, May 30, 2018NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, June 19, 2018PUBLISHED FOR OPPOSITION
Tuesday, June 19, 2018OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, August 14, 2018NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, August 28, 2018TEAS STATEMENT OF USE RECEIVED
Tuesday, August 28, 2018USE AMENDMENT FILED
Monday, December 31, 2018ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, January 1, 2019NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, February 5, 2019REGISTERED-PRINCIPAL REGISTER
Wednesday, December 7, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, December 27, 2019TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, December 27, 2019APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, January 6, 2020TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, December 7, 2022TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, December 7, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, December 7, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, December 7, 2022APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, December 16, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, December 16, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, December 16, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, December 20, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, December 20, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, December 20, 2022TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Tuesday, December 20, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, November 10, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, November 10, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, November 10, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, February 5, 2024COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Friday, August 15, 2025CANCELLED SEC. 8 (6-YR)
Thursday, November 30, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, November 30, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, November 30, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED