HERTZ YOU'RE GOLDEN Trademark
Trademark Overview
On Monday, July 6, 2026, a trademark application was filed for HERTZ YOU'RE GOLDEN with the United States Patent and Trademark Office. The USPTO has given the HERTZ YOU'RE GOLDEN trademark a serial number of 99923963. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Monday, July 6, 2026. This trademark is owned by HERTZ SYSTEM, INC.. The HERTZ YOU'RE GOLDEN trademark is filed in the Advertising, Business and Retail Services and Transportation & Storage Services categories with the following description:
Vehicle rental services
Customer loyalty programs, namely, providing incentive award programs for customers through issuance and processing of loyalty points for vehicle rentals; Customer loyalty programs, namely, membership club services in the nature of providing discounts to members for vehicle rentals.
General Information
| Serial Number | 99923963 |
| Word Mark | HERTZ YOU'RE GOLDEN |
| Filing Date | Monday, July 6, 2026 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Monday, July 6, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Pseudo Mark | HURTS YOU ARE GOLDEN |
| Goods and Services | Vehicle rental services |
| Pseudo Mark | HERTZ YOU ARE GOLDEN |
| Goods and Services | Customer loyalty programs, namely, providing incentive award programs for customers through issuance and processing of loyalty points for vehicle rentals; Customer loyalty programs, namely, membership club services in the nature of providing discounts to members for vehicle rentals. |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, July 6, 2026 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 039 - Transport; packaging and storage of goods; travel arrangement. |
| US Class Codes | 100, 105 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, July 6, 2026 |
| Primary Code | 039 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | HERTZ SYSTEM, INC. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Estero, FL 33928
US |
Trademark Events
| Event Date | Event Description |
| Monday, July 6, 2026 | NEW APPLICATION ENTERED |
| Monday, July 6, 2026 | APPLICATION FILING RECEIPT MAILED |
