HERTZ ULTIMATE CHOICE Trademark

Trademark Overview


On Wednesday, February 3, 2016, a trademark application was filed for HERTZ ULTIMATE CHOICE with the United States Patent and Trademark Office. The USPTO has given the HERTZ ULTIMATE CHOICE trademark a serial number of 86896412. The federal status of this trademark filing is SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED as of Friday, June 2, 2023. This trademark is owned by HERTZ SYSTEM, INC.. The HERTZ ULTIMATE CHOICE trademark is filed in the Transportation & Storage Services category with the following description:

Vehicle rental services
hertz ultimate choice

General Information


Serial Number86896412
Word MarkHERTZ ULTIMATE CHOICE
Filing DateWednesday, February 3, 2016
Status702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED
Status DateFriday, June 2, 2023
Registration Number5167957
Registration DateTuesday, March 21, 2017
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, July 5, 2016

Trademark Statements


Goods and ServicesVehicle rental services

Classification Information


International Class039 - Transport; packaging and storage of goods; travel arrangement.
US Class Codes100, 105
Class Status Code6 - Active
Class Status DateMonday, February 8, 2016
Primary Code039
First Use Anywhere DateTuesday, February 16, 2016
First Use In Commerce DateTuesday, February 16, 2016

Trademark Owner History


Party NameHERTZ SYSTEM, INC.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressEstero, FL 33928

Party NameHERTZ SYSTEM, INC.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressEstero, FL 33928

Party NameHERTZ SYSTEM, INC.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressEstero, FL 33928

Trademark Events


Event DateEvent Description
Saturday, February 6, 2016NEW APPLICATION ENTERED
Thursday, February 18, 2016ASSIGNED TO LIE
Thursday, February 25, 2016PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED
Thursday, May 19, 2016ASSIGNED TO EXAMINER
Monday, May 23, 2016APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, June 15, 2016NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Monday, February 8, 2016NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, February 10, 2016TEAS VOLUNTARY AMENDMENT RECEIVED
Tuesday, May 31, 2016LAW OFFICE PUBLICATION REVIEW COMPLETED
Tuesday, November 1, 2016ASSIGNED TO EXAMINER
Thursday, February 16, 2017NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, July 5, 2016PUBLISHED FOR OPPOSITION
Tuesday, July 5, 2016OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, August 30, 2016NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Wednesday, January 25, 2017TEAS STATEMENT OF USE RECEIVED
Wednesday, January 25, 2017USE AMENDMENT FILED
Monday, February 13, 2017CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, February 14, 2017STATEMENT OF USE PROCESSING COMPLETE
Wednesday, February 15, 2017ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, March 21, 2017REGISTERED-PRINCIPAL REGISTER
Wednesday, July 19, 2017ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, December 6, 2017ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, July 7, 2021ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, July 14, 2021ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Monday, March 21, 2022COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, November 22, 2022TEAS SECTION 8 & 15 RECEIVED
Friday, June 2, 2023NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Friday, June 2, 2023CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, June 2, 2023REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Thursday, July 11, 2024ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY