HERTZ GOLD CHOICE Trademark

Trademark Overview


On Monday, February 14, 2011, a trademark application was filed for HERTZ GOLD CHOICE with the United States Patent and Trademark Office. The USPTO has given the HERTZ GOLD CHOICE trademark a serial number of 85241686. The federal status of this trademark filing is REGISTERED AND RENEWED as of Wednesday, September 14, 2022. This trademark is owned by Hertz System, Inc.. The HERTZ GOLD CHOICE trademark is filed in the Transportation & Storage Services category with the following description:

Vehicle rental services
hertz gold choice

General Information


Serial Number85241686
Word MarkHERTZ GOLD CHOICE
Filing DateMonday, February 14, 2011
Status800 - REGISTERED AND RENEWED
Status DateWednesday, September 14, 2022
Registration Number4126673
Registration DateTuesday, April 10, 2012
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, June 14, 2011

Trademark Statements


Goods and ServicesVehicle rental services

Classification Information


International Class039 - Transport; packaging and storage of goods; travel arrangement.
US Class Codes100, 105
Class Status Code6 - Active
Class Status DateThursday, February 17, 2011
Primary Code039
First Use Anywhere DateMonday, August 8, 2011
First Use In Commerce DateFriday, September 2, 2011

Trademark Owner History


Party NameHertz System, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressEstero, FL 33928

Party NameHertz System, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressPark Ridge, NJ 07656

Party NameHertz System, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressPark Ridge, NJ 07656

Trademark Events


Event DateEvent Description
Monday, April 4, 2011NON-FINAL ACTION WRITTEN
Thursday, February 17, 2011NEW APPLICATION ENTERED
Thursday, February 17, 2011NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, April 4, 2011ASSIGNED TO EXAMINER
Tuesday, April 5, 2011NON-FINAL ACTION MAILED
Tuesday, June 14, 2011PUBLISHED FOR OPPOSITION
Monday, April 18, 2011PAPER RECEIVED
Friday, April 22, 2011ASSIGNED TO LIE
Tuesday, April 26, 2011AMENDMENT FROM APPLICANT ENTERED
Tuesday, April 26, 2011CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, May 5, 2011ASSIGNED TO EXAMINER
Friday, May 6, 2011APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, May 10, 2011LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, May 25, 2011NOTICE OF PUBLICATION
Thursday, January 12, 2012CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, July 11, 2013TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, July 11, 2013ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, August 3, 2016ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Tuesday, August 9, 2011NOA MAILED - SOU REQUIRED FROM APPLICANT
Monday, December 19, 2011PAPER RECEIVED
Monday, December 19, 2011USE AMENDMENT FILED
Friday, February 17, 2012STATEMENT OF USE PROCESSING COMPLETE
Monday, March 5, 2012ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Monday, March 5, 2012LAW OFFICE REGISTRATION REVIEW COMPLETED
Tuesday, March 6, 2012NOTICE OF ACCEPTANCE OF STATEMENT OF USE MAILED
Tuesday, April 10, 2012REGISTERED-PRINCIPAL REGISTER
Monday, April 10, 2017COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Saturday, April 10, 2021COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Thursday, May 25, 2017TEAS SECTION 8 & 15 RECEIVED
Wednesday, July 19, 2017CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, July 19, 2017REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Wednesday, July 19, 2017NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Wednesday, July 19, 2017ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, December 6, 2017ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, July 7, 2021ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, July 14, 2021ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, September 14, 2022NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Monday, March 21, 2022TEAS SECTION 8 & 9 RECEIVED
Wednesday, September 14, 2022CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, September 14, 2022REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Wednesday, September 14, 2022REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Thursday, July 11, 2024ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Related Keywords


choice gold hertz services rental vehicle