HERTZ DEALER DIRECT Trademark

Trademark Overview


On Wednesday, April 18, 2012, a trademark application was filed for HERTZ DEALER DIRECT with the United States Patent and Trademark Office. The USPTO has given the HERTZ DEALER DIRECT trademark a serial number of 85600948. The federal status of this trademark filing is REGISTERED AND RENEWED as of Tuesday, August 22, 2023. This trademark is owned by The Hertz Corporation. The HERTZ DEALER DIRECT trademark is filed in the Advertising, Business and Retail Services category with the following description:

Marketing and advertising services for automobile dealerships in the field of off-rental vehicles
hertz dealer direct

General Information


Serial Number85600948
Word MarkHERTZ DEALER DIRECT
Filing DateWednesday, April 18, 2012
Status800 - REGISTERED AND RENEWED
Status DateTuesday, August 22, 2023
Registration Number4285289
Registration DateTuesday, February 5, 2013
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, November 20, 2012

Trademark Statements


Goods and ServicesMarketing and advertising services for automobile dealerships in the field of off-rental vehicles
Disclaimer with Predetermined Text"DEALER DIRECT"

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, April 25, 2012
Primary Code035
First Use Anywhere DateFriday, October 1, 2010
First Use In Commerce DateFriday, October 1, 2010

Trademark Owner History


Party NameHERTZ SYSTEM, INC.
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressEstero, FL 33928

Party NameThe Hertz Corporation
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressPark Ridge, NJ 07656

Party NameThe Hertz Corporation
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressPark Ridge, NJ 07656

Party NameThe Hertz Corporation
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressPark Ridge, NJ 07656

Trademark Events


Event DateEvent Description
Tuesday, August 22, 2023NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Tuesday, August 22, 2023REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Tuesday, August 22, 2023REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Tuesday, August 22, 2023CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, February 3, 2023TEAS SECTION 8 & 9 RECEIVED
Saturday, February 5, 2022COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Wednesday, July 14, 2021ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, July 7, 2021ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Friday, March 8, 2019NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Friday, March 8, 2019REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Friday, March 8, 2019CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, January 30, 2019TEAS SECTION 8 & 15 RECEIVED
Monday, February 5, 2018COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Wednesday, December 6, 2017ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, July 19, 2017ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, August 3, 2016ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Thursday, December 4, 2014APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, December 4, 2014TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, October 8, 2014AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Thursday, July 11, 2013ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, July 11, 2013TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, February 5, 2013REGISTERED-PRINCIPAL REGISTER
Tuesday, November 20, 2012OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, November 20, 2012PUBLISHED FOR OPPOSITION
Wednesday, October 31, 2012NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Thursday, October 18, 2012LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, October 17, 2012APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, October 15, 2012AMENDMENT FROM APPLICANT ENTERED
Monday, October 15, 2012CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, October 5, 2012ASSIGNED TO LIE
Thursday, September 27, 2012PAPER RECEIVED
Tuesday, August 14, 2012NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, August 14, 2012NON-FINAL ACTION E-MAILED
Tuesday, August 14, 2012NON-FINAL ACTION WRITTEN
Friday, August 3, 2012ASSIGNED TO EXAMINER
Wednesday, April 25, 2012NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Saturday, April 21, 2012NEW APPLICATION ENTERED