| Serial Number | 87982503 |
| Word Mark | HERTZ |
| Filing Date | Tuesday, April 24, 2018 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Friday, December 5, 2025 |
| Registration Number | 5985289 |
| Registration Date | Tuesday, February 11, 2020 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, October 9, 2018 |
| Goods and Services | Downloadable software in the nature of a mobile application for use in vehicle rental services, namely, managing reservations |
| Goods and Services | Automobile appraisal services, extended warranty services on automobiles, and financing services |
| Indication of Colors claimed | The color(s) black and yellow is/are claimed as a feature of the mark. |
| Goods and Services | Automobiles and motor trucks |
| Goods and Services | Automobile dealership services; Marketing and advertising services for automobile dealerships in the field of off-rental vehicles |
| Goods and Services | Vehicle rental services; Motor vehicle sharing services, namely, providing temporary use of motor vehicles; Electronic information services, namely, providing interactive and on-line information featuring vehicle rental, travel information, and information on interactive and on-line reservation services for vehicle rental |
| Description of Mark | The mark consists of the literal element "HERTZ" in black letters with a yellow line appearing underneath. |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, May 3, 2018 |
| Primary Code | 009 |
| First Use Anywhere Date | Thursday, March 15, 2018 |
| First Use In Commerce Date | Thursday, March 15, 2018 |
| International Class | 012 - Vehicles; apparatus for locomotion by land, air, or water. |
| US Class Codes | 019, 021, 023, 031, 035, 044 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, May 3, 2018 |
| Primary Code | 012 |
| First Use Anywhere Date | Thursday, March 15, 2018 |
| First Use In Commerce Date | Thursday, March 15, 2018 |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, May 3, 2018 |
| Primary Code | 035 |
| First Use Anywhere Date | Thursday, March 15, 2018 |
| First Use In Commerce Date | Thursday, March 15, 2018 |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, May 3, 2018 |
| Primary Code | 036 |
| First Use Anywhere Date | Thursday, March 15, 2018 |
| First Use In Commerce Date | Thursday, March 15, 2018 |
| International Class | 039 - Transport; packaging and storage of goods; travel arrangement. |
| US Class Codes | 100, 105 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, May 3, 2018 |
| Primary Code | 039 |
| First Use Anywhere Date | Thursday, March 15, 2018 |
| First Use In Commerce Date | Thursday, March 15, 2018 |
| Party Name | HERTZ SYSTEM, INC. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Estero, FL 33928 |
| Party Name | HERTZ SYSTEM, INC. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Estero, FL 33928 |
| Party Name | HERTZ SYSTEM, INC. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Estero, FL 33928 |
| Event Date | Event Description |
| Friday, April 27, 2018 | NEW APPLICATION ENTERED |
| Thursday, May 3, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, May 4, 2018 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, August 15, 2018 | ASSIGNED TO EXAMINER |
| Friday, August 17, 2018 | EXAMINERS AMENDMENT -WRITTEN |
| Friday, August 17, 2018 | EXAMINERS AMENDMENT E-MAILED |
| Friday, August 17, 2018 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Friday, August 17, 2018 | EXAMINER'S AMENDMENT ENTERED |
| Monday, August 20, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, September 4, 2018 | ASSIGNED TO LIE |
| Wednesday, September 19, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, October 9, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, October 9, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 4, 2018 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, June 4, 2019 | SOU TEAS EXTENSION RECEIVED |
| Tuesday, June 4, 2019 | SOU EXTENSION 1 FILED |
| Tuesday, June 4, 2019 | SOU EXTENSION 1 GRANTED |
| Thursday, June 6, 2019 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Wednesday, December 4, 2019 | TEAS STATEMENT OF USE RECEIVED |
| Wednesday, December 4, 2019 | TEAS REQUEST TO DIVIDE RECEIVED |
| Tuesday, December 31, 2019 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Wednesday, December 4, 2019 | DIVISIONAL REQUEST RECEIVED |
| Tuesday, December 31, 2019 | DIVISIONAL PROCESSING COMPLETE |
| Wednesday, December 4, 2019 | USE AMENDMENT FILED |
| Tuesday, December 31, 2019 | STATEMENT OF USE PROCESSING COMPLETE |
| Wednesday, January 1, 2020 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, January 6, 2020 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Tuesday, January 7, 2020 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, February 11, 2020 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, July 7, 2021 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, July 14, 2021 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Thursday, July 11, 2024 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Tuesday, February 11, 2025 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, August 26, 2025 | TEAS SECTION 8 & 15 RECEIVED |
| Friday, December 5, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Friday, December 5, 2025 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Friday, December 5, 2025 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |