| Serial Number | 85459540 |
| Word Mark | HERSHEY'S SIMPLE PLEASURES |
| Filing Date | Friday, October 28, 2011 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, May 10, 2019 |
| Registration Number | 4220808 |
| Registration Date | Tuesday, October 9, 2012 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, July 24, 2012 |
| Indication of Colors claimed | The color(s) maroon, silver and white is/are claimed as a feature of the mark. |
| Description of Mark | The mark consists of ''HERSHEY'S'' in silver lettering with ''SIMPLE PLEASURES'' below in white letters, all against a maroon background. |
| Goods and Services | Candy; Chocolate |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, May 10, 2019 |
| Primary Code | 030 |
| First Use Anywhere Date | Sunday, July 31, 2011 |
| First Use In Commerce Date | Sunday, July 31, 2011 |
| Party Name | Hershey Chocolate & Confectionery Corporation |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Wheat Ridge, CO 80033 |
| Party Name | Hershey Chocolate & Confectionery Corporation |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Wheat Ridge, CO 80033 |
| Party Name | Hershey Chocolate & Confectionery Corporation |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Wheat Ridge, CO 80033 |
| Event Date | Event Description |
| Friday, May 10, 2019 | CANCELLED SEC. 8 (6-YR) |
| Monday, October 9, 2017 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, December 23, 2014 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, December 23, 2014 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, October 9, 2012 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, July 24, 2012 | PUBLISHED FOR OPPOSITION |
| Wednesday, July 4, 2012 | NOTICE OF PUBLICATION |
| Wednesday, June 20, 2012 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, June 20, 2012 | ASSIGNED TO LIE |
| Monday, June 4, 2012 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, May 31, 2012 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, May 30, 2012 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, May 30, 2012 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, December 1, 2011 | NON-FINAL ACTION MAILED |
| Thursday, December 1, 2011 | NON-FINAL ACTION WRITTEN |
| Tuesday, November 29, 2011 | ASSIGNED TO EXAMINER |
| Thursday, November 3, 2011 | NOTICE OF DESIGN SEARCH CODE MAILED |
| Wednesday, November 2, 2011 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Tuesday, November 1, 2011 | NEW APPLICATION ENTERED IN TRAM |