| Serial Number | 90769152 |
| Word Mark | HEROES HOLD'EM |
| Filing Date | Friday, June 11, 2021 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, February 22, 2022 |
| Registration Number | 6653632 |
| Registration Date | Tuesday, February 22, 2022 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, December 7, 2021 |
| Goods and Services | Entertainment services, arranging and conducting recurring pay per view television poker tournament of a group of professional poker players, each representing real life heroes, namely, parents, grandparents, relatives, veterans, teachers, police and fire professionals, with the winning tournament player gets their hero's home mortgage paid off |
| Description of Mark | The mark consists of the stylized wording HEROES above a banner with the stylized wording HOLD'EM with five playing cards, specifically, a 10 of hearts, a Jack of hearts, a Queen of hearts, a King of hearts, and an Ace of hearts, fanned above the wording HEROES all on a shield design in the background. On either side of the top of the shield, there are two billowing American flags with a large star on each with a law enforcement hat, army helmet, firefighter helmet, and a graduation cap above the shield design. |
| Pseudo Mark | HEROES HOLD THEM |
| Disclaimer with Predetermined Text | "HEROES HOLD'EM" |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, August 31, 2021 |
| Primary Code | 041 |
| First Use Anywhere Date | Thursday, April 1, 2021 |
| First Use In Commerce Date | Thursday, April 1, 2021 |
| Party Name | AleBuca, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Little Elm, TX 75068 |
| Party Name | AleBuca, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Little Elm, TX 75068 |
| Party Name | AleBuca, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Little Elm, TX 75068 |
| Event Date | Event Description |
| Tuesday, February 22, 2022 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, December 7, 2021 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 7, 2021 | PUBLISHED FOR OPPOSITION |
| Wednesday, November 17, 2021 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Thursday, November 4, 2021 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, November 2, 2021 | EXAMINER'S AMENDMENT ENTERED |
| Tuesday, November 2, 2021 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Tuesday, November 2, 2021 | EXAMINERS AMENDMENT E-MAILED |
| Tuesday, November 2, 2021 | EXAMINERS AMENDMENT -WRITTEN |
| Friday, October 1, 2021 | ASSIGNED TO EXAMINER |
| Wednesday, September 1, 2021 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, August 31, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Tuesday, June 15, 2021 | NEW APPLICATION ENTERED IN TRAM |