| Serial Number | 98449468 |
| Word Mark | HEROES CLUB |
| Filing Date | Thursday, March 14, 2024 |
| Status | 641 - NON-FINAL ACTION - MAILED |
| Status Date | Thursday, October 17, 2024 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
| Description of Mark | The mark consists of a black outlined eagle head with a yellow beak which sits in front of a shield outlined in blue. The top quarter of the shield is blue with white stars and the remaining portion of the shield includes vertical red stripes. A red banner is placed horizontally across the shield and extending beyond the shield. The word "HEROES" is white and centered on the banner. The word "CLUB" is blue and centered below the banner on a white background over the vertical red stripes. |
| Indication of Colors claimed | The color(s) black, yellow, blue, white, red is/are claimed as a feature of the mark. |
| Goods and Services | Administration of a discount program for enabling participants to obtain discounts and benefits on goods and services through businesses to military service members, veterans, first responders and their families |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, March 14, 2024 |
| Primary Code | 035 |
| First Use Anywhere Date | Friday, December 29, 2017 |
| First Use In Commerce Date | Friday, December 29, 2017 |
| Party Name | AB ASSETCO LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | COLUMBIA, MD 21046 |
| Event Date | Event Description |
| Thursday, March 14, 2024 | NEW APPLICATION ENTERED |
| Thursday, August 8, 2024 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, August 8, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, September 24, 2024 | ASSIGNED TO EXAMINER |
| Thursday, October 17, 2024 | NON-FINAL ACTION E-MAILED |
| Thursday, October 17, 2024 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, October 17, 2024 | NON-FINAL ACTION WRITTEN |