| Serial Number | 77878094 |
| Word Mark | HERO HISTORIC ENDURANCE RALLYING ORGANISATION PER ARDUA AD INFINITUM |
| Filing Date | Friday, November 20, 2009 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Thursday, September 22, 2022 |
| Registration Number | 4188387 |
| Registration Date | Tuesday, August 14, 2012 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, May 1, 2012 |
| Goods and Services | [Entertainment services, namely, conducting entertainment exhibitions in the nature of automotive vehicle displays and demonstrations; arranging and conducting competitions for motor sports; sporting and cultural activities, namely, automotive tours, races and rallies] |
| Translation of Words in Mark | The English translation of "PER ARDUA AD INFINITUM" in the mark is "by labour to the end". |
| Description of Mark | The mark consists of a blue wheel design with the words "HISTORIC ENDURANCE RALLYING ORGANISATION" in white along the outer edge of the design in a circular pattern upon a red background with palm trees having green leaves and brown trunks, mountains in green with white caps and a winding yellow road within the center of the wheel above a stylized automobile console below a maroon colored automobile hood and fenders incorporating the word "HERO" in white and a steering wheel in white upon a blue background above the words "PER ARDUA AD INFINITUM" in white upon a gray background. |
| Goods and Services | Apparatus for recording, transmission or reproduction of sound or images; blank magnetic data carriers and recording discs; data processors and computers; fire-extinguishers; pre-recorded electronic media featuring motor sports; computer hardware; computer software for database management and graphic design for use in connection with the promotion of and participation in organized events in the field of motor sports; software downloadable from the Internet for database management and graphic design for use in connection with the promotion of and participation in organized events in the field of motor sports; downloadable electronic publications in the nature of magazines, newsletters and periodical in the field of motor sports and classic automobiles; compact discs featuring motor sports; digital music downloadable from the internet; telecommunications apparatus, namely, mobile phones, PDAs and hand held computers; computer games equipment adapted for use with an external display screen or monitor; mouse mats; mobile phone accessories, namely, headphones, ear jacks and mobile phone covers; contact lenses, spectacles and sunglasses; clothing for protection against injury, accident, irradiation or fire; compact disc and DVD cases |
| Goods and Services | Bags, namely, backpacks, garment bags for travel, travelling bags, carry bags, tote bags; pocket wallets and purses not of precious metals and not coated therewith; luggage; umbrellas |
| Goods and Services | Metal ornaments, namely, metal key rings; metal key fobs; metal name badges and badge mountings |
| Goods and Services | Paper, cardboard printed matter, namely, books, periodicals, magazines, newsletters, leaflets, maps, newspapers on the subject of motor sports; book binding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials, namely, brushes, pastels, pencils, pens, canvas panels for artists; paint brushes; typewriters; printers' type; printing blocks; disposable nappies of paper for babies; printed publications, namely, books, periodicals, magazines, newsletters, leaflets, maps, newspapers on the subject of motor sports; paint boxes for children; check book holders |
| Goods and Services | [Ornamental novelty badges for wear, ornaments for personal wear, namely, hair and shoe ornaments; buckles and buttons, all in the nature of clothing fasteners; brooches and, all being clothing accessories other than jewelry; none made of precious metals or coated therewith] |
| Goods and Services | [Repair and maintenance services, all relating to vehicles; emergency roadside assistance services, namely, responding to calls for roadside assistance, flat tire changing, emergency fuel supplying, and battery jump starting] |
| Goods and Services | Clocks, watches, watch bracelets, watch chains, jewelry; articles made of precious stones, and articles made of precious metals or coated therewith, namely, medals; cufflinks, tie pins, tie fasteners; pendants |
| Goods and Services | Clothing, namely, anoraks, bathrobes, beachwear, belts, Bermuda shorts, blazers, blouses, board shorts, boxer briefs, boxer shorts, briefs, cardigans, coats, dresses, fleece jackets, fleece pullovers, fleece shorts, foul weather gear, gaiters, galoshes, gloves, hosiery, socks, jackets, jeans, jerkins, jerseys, jogging pants, jogging suits, light reflecting coats and jackets, jumpers, jumpsuits, knickers, loungewear, pajamas, panties, pants, parkas, polo shirts, pullovers, rainwear, scarves, shirts, shorts, short-sleeved or long-sleeved T-shirts, sweat shirts, sweat pants, tank tops, tights, top coats, trousers, underclothes, underpants, undershirts, underwear, vests, waterproof jackets and pants, wind coats, wind resistant jackets; footwear; headwear |
| Indication of Colors claimed | The color(s) blue, red, white, green, brown, maroon, yellow and gray is/are claimed as a feature of the mark. |
| Goods and Services | [Tobacco; smokers' articles, namely, match books, cigarette holders, cigarette boxes, cigarette-rolling machines, tobacco pouches, matches] |
| Goods and Services | Tankards, goblets, metal plates and cups, serving trays; flasks and dishes, all being domestic utensils or containers and none of precious metals or coated therewith; drinking glasses, decanters, mugs, brushes, namely, hair brushes, clothes brushes, sweeping and hand brushes; combs; china and glass ornaments |
| Disclaimer with Predetermined Text | "ENDURANCE RALLYING ORGANISATION" |
| International Class | 006 - Common metals and their alloys; metal building materials; transportable buildings of metal; materials of metal for railway tracks; nonelectric cables and wires of common metal; ironmongery, small items of metal hardware; pipes and tubes of metal; safes; goods of common metal not included in other classes; ores. |
| US Class Codes | 002, 012, 013, 014, 023, 025, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, November 27, 2009 |
| Primary Code | 006 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, November 27, 2009 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 014 - Precious metals and their alloys and goods in precious metals or coated therewith, not included in other classes; jewelry, precious stones; horological and chronometric instruments. |
| US Class Codes | 002, 027, 028, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, November 27, 2009 |
| Primary Code | 014 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 002, 005, 022, 023, 029, 037, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, November 27, 2009 |
| Primary Code | 016 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 018 - Leather and imitations of leather, and goods made of these materials and not included in other classes; animal skins, hides; trunks and traveling bags; umbrellas, parasols and walking sticks; whips, harness and saddlery. |
| US Class Codes | 001, 002, 003, 022, 041 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, November 27, 2009 |
| Primary Code | 018 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes. |
| US Class Codes | 002, 013, 023, 029, 030, 033, 040, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, November 27, 2009 |
| Primary Code | 021 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, November 27, 2009 |
| Primary Code | 025 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 026 - Lace and embroidery, ribbons and braid; buttons, hooks and eyes, pins and needles; artificial flowers. |
| US Class Codes | 037, 039, 040, 042, 050 |
| Class Status Code | B - Sec. 8 - Class(es) in a Multiple Class registration |
| Class Status Date | Saturday, March 9, 2019 |
| Primary Code | 026 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 034 - Tobacco; smokers' articles; matches. |
| US Class Codes | 002, 008, 009, 017 |
| Class Status Code | B - Sec. 8 - Class(es) in a Multiple Class registration |
| Class Status Date | Saturday, March 9, 2019 |
| Primary Code | 034 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 037 - Building construction; repair; installation services. |
| US Class Codes | 100, 103, 106 |
| Class Status Code | B - Sec. 8 - Class(es) in a Multiple Class registration |
| Class Status Date | Saturday, March 9, 2019 |
| Primary Code | 037 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | B - Sec. 8 - Class(es) in a Multiple Class registration |
| Class Status Date | Saturday, March 9, 2019 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Hero Club Limited |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 11 - Company |
| Address | London SW1A1HB GB |
| Party Name | Hero Club Limited |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 11 - Company |
| Address | London SW1A1HB GB |
| Party Name | Hero Club Limited |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 11 - Company |
| Address | London SW1A1HB GB |
| Event Date | Event Description |
| Monday, March 6, 2023 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, March 6, 2023 | TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS |
| Monday, March 6, 2023 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Monday, March 6, 2023 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, September 22, 2022 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Thursday, September 22, 2022 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Thursday, September 22, 2022 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Thursday, September 1, 2022 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, September 1, 2022 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, September 1, 2022 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, August 15, 2022 | TEAS SECTION 8 & 9 RECEIVED |
| Thursday, July 7, 2022 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Thursday, July 7, 2022 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, July 7, 2022 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, July 7, 2022 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, July 7, 2022 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Saturday, August 14, 2021 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Saturday, March 9, 2019 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Saturday, March 9, 2019 | REGISTERED - PARTIAL SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Saturday, March 9, 2019 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Friday, February 1, 2019 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, February 1, 2019 | TEAS SECTION 8 & 15 RECEIVED |
| Monday, August 14, 2017 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, June 26, 2013 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, August 14, 2012 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, July 11, 2012 | 1(B) BASIS DELETED; PROCEED TO REGISTRATION |
| Monday, July 2, 2012 | NOTICE OF ALLOWANCE CANCELLED |
| Wednesday, July 11, 2012 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Monday, July 2, 2012 | TEAS DELETE 1(B) BASIS RECEIVED |
| Tuesday, June 26, 2012 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, May 1, 2012 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 1, 2012 | PUBLISHED FOR OPPOSITION |
| Wednesday, April 11, 2012 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Friday, March 23, 2012 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Monday, March 19, 2012 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, March 16, 2012 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, March 15, 2012 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, March 15, 2012 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, October 13, 2011 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, October 13, 2011 | NON-FINAL ACTION E-MAILED |
| Thursday, October 13, 2011 | NON-FINAL ACTION WRITTEN |
| Thursday, October 6, 2011 | PREVIOUS ALLOWANCE COUNT WITHDRAWN |
| Monday, October 3, 2011 | WITHDRAWN FROM PUB - OG REVIEW QUERY |
| Tuesday, September 20, 2011 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Friday, September 16, 2011 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, September 15, 2011 | EXAMINER'S AMENDMENT ENTERED |
| Thursday, September 15, 2011 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Thursday, September 15, 2011 | EXAMINERS AMENDMENT E-MAILED |
| Thursday, September 15, 2011 | EXAMINERS AMENDMENT -WRITTEN |
| Wednesday, September 14, 2011 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, September 13, 2011 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, September 13, 2011 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, September 8, 2011 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, September 8, 2011 | NON-FINAL ACTION E-MAILED |
| Thursday, September 8, 2011 | NON-FINAL ACTION WRITTEN |
| Friday, August 19, 2011 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, August 19, 2011 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, August 12, 2011 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, August 12, 2011 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, August 12, 2011 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, August 12, 2011 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, June 20, 2011 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, June 20, 2011 | NON-FINAL ACTION E-MAILED |
| Monday, June 20, 2011 | NON-FINAL ACTION WRITTEN |
| Tuesday, June 7, 2011 | PREVIOUS ALLOWANCE COUNT WITHDRAWN |
| Tuesday, May 31, 2011 | WITHDRAWN FROM PUB - OG REVIEW QUERY |
| Friday, May 13, 2011 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Tuesday, May 10, 2011 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, April 19, 2011 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, April 18, 2011 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, April 18, 2011 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, April 7, 2011 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, April 7, 2011 | NON-FINAL ACTION E-MAILED |
| Thursday, April 7, 2011 | NON-FINAL ACTION WRITTEN |
| Wednesday, April 6, 2011 | PREVIOUS ALLOWANCE COUNT WITHDRAWN |
| Friday, April 1, 2011 | WITHDRAWN FROM PUB - OG REVIEW QUERY |
| Saturday, March 19, 2011 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, March 16, 2011 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, March 2, 2011 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, March 2, 2011 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, February 25, 2011 | TEAS REQUEST FOR RECONSIDERATION RECEIVED |
| Friday, November 5, 2010 | REPORT UNRESPONSIVE AMENDMENT - COMPLETED |
| Tuesday, October 26, 2010 | AMENDMENT FROM APPLICANT ENTERED |
| Tuesday, October 26, 2010 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, October 26, 2010 | ASSIGNED TO LIE |
| Thursday, October 14, 2010 | PAPER RECEIVED |
| Thursday, September 16, 2010 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Thursday, September 16, 2010 | FINAL REFUSAL E-MAILED |
| Thursday, September 16, 2010 | FINAL REFUSAL WRITTEN |
| Thursday, August 26, 2010 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, August 26, 2010 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, August 26, 2010 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, February 26, 2010 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, February 26, 2010 | NON-FINAL ACTION E-MAILED |
| Friday, February 26, 2010 | NON-FINAL ACTION WRITTEN |
| Thursday, February 25, 2010 | ASSIGNED TO EXAMINER |
| Saturday, November 28, 2009 | NOTICE OF DESIGN SEARCH CODE MAILED |
| Friday, November 27, 2009 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, November 24, 2009 | NEW APPLICATION ENTERED |