| Serial Number | 87194171 |
| Word Mark | HERO GUEST EXPERIENCE EVOLUTION |
| Filing Date | Wednesday, October 5, 2016 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, August 16, 2024 |
| Registration Number | 5394071 |
| Registration Date | Tuesday, February 6, 2018 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, November 21, 2017 |
| Goods and Services | educational services in the nature of providing courses on brand induction, operative reinforcement, business supervision, guest experience measurement and training services in the field of commercial business auditing and quality control |
| Description of Mark | The mark consists of the word "HERO" above the word "GUEST" in black letters on a white background. An arc in aqua is set between "HERO" and "GUEST". The words "EXPERIENCE EVOLUTION" appear in white on a black background below. All of the words appear within a rectangle outlined in black. |
| Goods and Services | downloadable software in the nature of a mobile application for use in the field of commercial business auditing and quality control for training, operations and customer service in the nature of providing a customer experience that increases loyalty by experiencing a well-trained brand-focus service from every staff member |
| Indication of Colors claimed | The color(s) black, white, and aqua is/are claimed as a feature of the mark. |
| Goods and Services | Commercial business auditing services |
| NOT AVAILABLE | "GUEST" FOR INTERNATIONAL CLASSES 9 AND 41 |
| Goods and Services | quality control for commercial business services |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, August 16, 2024 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, August 16, 2024 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, August 16, 2024 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, August 16, 2024 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Estrategia Experiencial, S.A.P.I. de C.V. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Morales-Polanco Mexico C.P.11510 MX |
| Party Name | Estrategia Experiencial, S.A.P.I. de C.V. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Morales-Polanco Mexico C.P.11510 MX |
| Party Name | Estrategia Experiencial, S.A.P.I. de C.V. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Morales-Polanco Mexico C.P.11510 MX |
| Event Date | Event Description |
| Thursday, January 12, 2017 | ASSIGNED TO EXAMINER |
| Saturday, October 8, 2016 | NEW APPLICATION ENTERED |
| Wednesday, October 12, 2016 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, October 13, 2016 | NOTICE OF DESIGN SEARCH CODE MAILED |
| Thursday, January 19, 2017 | NON-FINAL ACTION WRITTEN |
| Monday, January 23, 2017 | NON-FINAL ACTION MAILED |
| Wednesday, April 26, 2017 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, April 26, 2017 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, April 26, 2017 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, May 18, 2017 | PRIORITY ACTION WRITTEN |
| Friday, May 19, 2017 | PRIORITY ACTION MAILED |
| Thursday, August 31, 2017 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, August 31, 2017 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, August 31, 2017 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, October 2, 2017 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, November 1, 2017 | NOTICE OF PUBLICATION |
| Tuesday, November 21, 2017 | PUBLISHED FOR OPPOSITION |
| Tuesday, February 6, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Friday, August 16, 2024 | CANCELLED SEC. 8 (6-YR) |