| Serial Number | 90374014 |
| Word Mark | HERO COLLECTIVE |
| Filing Date | Thursday, December 10, 2020 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, October 12, 2021 |
| Registration Number | 6515199 |
| Registration Date | Tuesday, October 12, 2021 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, July 27, 2021 |
| Indication of Colors claimed | The colors red and black are claimed as a feature of the mark. |
| Disclaimer with Predetermined Text | "COLLECTIVE" |
| Description of Mark | The mark consists of a red rectangular flag with the word "HERO" superimposed in all capital letters over the flag, followed by the word "COLLECTIVE" in black capital letters. The color white represents background and/or transparent areas and is not a feature of the mark. |
| Goods and Services | Brand concept and brand development services for corporate and individual clients; Brand concept and brand development services for corporate clients; Brand evaluation services; Brand imagery consulting services; Brand positioning services; Branding services, namely, consulting, development, management and marketing of brands for businesses and/or individuals; Advertising and publicity services, namely, promoting the goods, services, brand identity and commercial information and news of third parties through print, audio, video, digital and on-line medium; Advertising services, namely, creating corporate and brand identity for others; Advertising services, namely, promoting the brands, goods and services of others; Concept and brand development services for corporate clients; Development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, customer relations, online community building and digital word of mouth communications; Development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, online community building and digital word of mouth communications; Event planning and management for marketing, branding, promoting or advertising the goods and services of others; Marketing and branding services, namely, providing customized communication programs to obtain consumer insights and develop branding strategies; Marketing and consulting services in the field of promoting and tracking the goods, services, and brands of others through all public communication means; Marketing services in the nature of promotion of third-party goods and services by brand ambassadors; On-line customer-based social media brand marketing services; Promoting, advertising and marketing of the brands, products, services and online websites of individuals, businesses and nonprofit organizations; Social media strategy and marketing consultancy focusing on helping clients create and extend their product and brand strategies by building virally engaging marketing solutions |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, February 18, 2021 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, October 18, 2016 |
| First Use In Commerce Date | Tuesday, October 18, 2016 |
| Party Name | HERO Collective Enterprises, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Brooklyn, NY 11231 |
| Party Name | HERO Collective Enterprises, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Brooklyn, NY 11231 |
| Party Name | HERO Collective Enterprises, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Brooklyn, NY 11231 |
| Event Date | Event Description |
| Tuesday, October 12, 2021 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, July 27, 2021 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, July 27, 2021 | PUBLISHED FOR OPPOSITION |
| Wednesday, July 7, 2021 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Thursday, June 24, 2021 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, June 14, 2021 | EXAMINER'S AMENDMENT ENTERED |
| Monday, June 14, 2021 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Monday, June 14, 2021 | EXAMINERS AMENDMENT E-MAILED |
| Monday, June 14, 2021 | EXAMINERS AMENDMENT -WRITTEN |
| Wednesday, June 9, 2021 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, June 9, 2021 | NON-FINAL ACTION E-MAILED |
| Wednesday, June 9, 2021 | NON-FINAL ACTION WRITTEN |
| Tuesday, June 1, 2021 | ASSIGNED TO EXAMINER |
| Friday, February 19, 2021 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, February 18, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Monday, December 14, 2020 | NEW APPLICATION ENTERED IN TRAM |