HERC [+] THE BEST. BETTER. Trademark

Trademark Overview


On Thursday, June 27, 2019, a trademark application was filed for HERC [+] THE BEST. BETTER. with the United States Patent and Trademark Office. The USPTO has given the HERC [+] THE BEST. BETTER. trademark a serial number of 88491514. The federal status of this trademark filing is REGISTERED as of Tuesday, December 7, 2021. This trademark is owned by HERC BUILD, LLC. The HERC [+] THE BEST. BETTER. trademark is filed in the Transportation & Storage Services category with the following description:

Vehicle rental services; rental of trucks and trailers; rental of loading-unloading machines and apparatus
herc [+] the best. better.

General Information


Serial Number88491514
Word MarkHERC [+] THE BEST. BETTER.
Filing DateThursday, June 27, 2019
Status700 - REGISTERED
Status DateTuesday, December 7, 2021
Registration Number6583998
Registration DateTuesday, December 7, 2021
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, December 3, 2019

Trademark Statements


Description of MarkThe mark consists of the literal elements "HERC [+] THE BEST. BETTER.". The elements "HERC [+]" appear in bold above the elements "THE BEST. BETTER.".
Goods and ServicesVehicle rental services; rental of trucks and trailers; rental of loading-unloading machines and apparatus
Pseudo MarkHERC PLUS THE BEST. BETTER.
Indication of Colors claimedColor is not claimed as a feature of the mark.

Classification Information


International Class039 - Transport; packaging and storage of goods; travel arrangement.
US Class Codes100, 105
Class Status Code6 - Active
Class Status DateMonday, July 8, 2019
Primary Code039
First Use Anywhere DateThursday, January 31, 2019
First Use In Commerce DateThursday, January 31, 2019

Trademark Owner History


Party NameHERC BUILD, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressBonita Springs, FL 34134

Party NameHERC BUILD, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressBonita Springs, FL 34134

Party NameHERC BUILD, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressBonita Springs, FL 34134

Trademark Events


Event DateEvent Description
Wednesday, December 13, 2023NOTICE OF SUIT
Tuesday, December 7, 2021REGISTERED-PRINCIPAL REGISTER
Wednesday, November 3, 2021NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, November 2, 2021ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, November 2, 2021ASSIGNED TO EXAMINER
Tuesday, October 19, 2021TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, October 18, 2021CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, October 18, 2021TEAS REQUEST FOR RECONSIDERATION RECEIVED
Monday, September 20, 2021NOTIFICATION OF FINAL REFUSAL EMAILED
Monday, September 20, 2021FINAL REFUSAL E-MAILED
Monday, September 20, 2021SU - FINAL REFUSAL - WRITTEN
Monday, August 16, 2021TEAS/EMAIL CORRESPONDENCE ENTERED
Sunday, August 15, 2021CORRESPONDENCE RECEIVED IN LAW OFFICE
Sunday, August 15, 2021TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, February 19, 2021NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, February 19, 2021NON-FINAL ACTION E-MAILED
Friday, February 19, 2021SU - NON-FINAL ACTION - WRITTEN
Friday, January 29, 2021STATEMENT OF USE PROCESSING COMPLETE
Monday, January 11, 2021USE AMENDMENT FILED
Friday, January 29, 2021CASE ASSIGNED TO INTENT TO USE PARALEGAL
Monday, January 11, 2021TEAS STATEMENT OF USE RECEIVED
Friday, June 26, 2020NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, June 24, 2020SOU EXTENSION 1 GRANTED
Wednesday, June 24, 2020SOU EXTENSION 1 FILED
Wednesday, June 24, 2020SOU TEAS EXTENSION RECEIVED
Tuesday, January 28, 2020NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, December 3, 2019OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, December 3, 2019PUBLISHED FOR OPPOSITION
Wednesday, November 13, 2019NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Wednesday, October 30, 2019APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, October 30, 2019EXAMINER'S AMENDMENT ENTERED
Wednesday, October 30, 2019NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Wednesday, October 30, 2019EXAMINERS AMENDMENT E-MAILED
Wednesday, October 30, 2019EXAMINERS AMENDMENT -WRITTEN
Tuesday, October 22, 2019PREVIOUS ALLOWANCE COUNT WITHDRAWN
Tuesday, September 24, 2019WITHDRAWN FROM PUB - OG REVIEW QUERY
Friday, September 6, 2019APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, September 6, 2019EXAMINER'S AMENDMENT ENTERED
Friday, September 6, 2019NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Friday, September 6, 2019EXAMINERS AMENDMENT E-MAILED
Friday, September 6, 2019EXAMINERS AMENDMENT -WRITTEN
Thursday, September 5, 2019PREVIOUS ALLOWANCE COUNT WITHDRAWN
Tuesday, August 20, 2019WITHDRAWN FROM PUB - OG REVIEW QUERY
Friday, August 2, 2019ASSIGNED TO LIE
Wednesday, July 24, 2019APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, July 24, 2019TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, July 24, 2019CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, July 22, 2019TEAS VOLUNTARY AMENDMENT RECEIVED
Thursday, July 18, 2019EXAMINER'S AMENDMENT ENTERED
Thursday, July 18, 2019NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Thursday, July 18, 2019EXAMINERS AMENDMENT E-MAILED
Thursday, July 18, 2019EXAMINERS AMENDMENT -WRITTEN
Wednesday, July 17, 2019TEAS VOLUNTARY AMENDMENT RECEIVED
Friday, July 12, 2019ASSIGNED TO EXAMINER
Tuesday, July 9, 2019NOTICE OF DESIGN SEARCH CODE E-MAILED
Monday, July 8, 2019NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, July 1, 2019NEW APPLICATION ENTERED