HERC PLUS THE BEST. BETTER. Trademark

Trademark Overview


On Thursday, June 27, 2019, a trademark application was filed for HERC PLUS THE BEST. BETTER. with the United States Patent and Trademark Office. The USPTO has given the HERC PLUS THE BEST. BETTER. trademark a serial number of 88491486. The federal status of this trademark filing is REGISTERED as of Tuesday, December 7, 2021. This trademark is owned by HERC BUILD, LLC. The HERC PLUS THE BEST. BETTER. trademark is filed in the Advertising, Business and Retail Services, Transportation & Storage Services, and Computer & Software Services & Scientific Services categories with the following description:

Vehicle rental services; rental of trucks and trailers; rental of loading-unloading machines and apparatus

Providing an Internet website portal that provides information to customers about tracking, locating, and monitoring of their equipment and machinery; providing a website to monitor automobiles, equipment and machinery for commercial purposes; providing a website featuring an on-line computer database for the monitoring of location of automobiles, equipment and machinery for commercial purposes

Providing a web site featuring technology enabling users to remotely monitor the status of automobiles, equipment and machinery; software as a service (SAAS) services featuring software to monitor the status of automobiles, equipment and machinery; providing temporary use of computer software to monitor the location and performance of equipment; providing temporary use of computer application software for phones, handheld computers, and computers for monitoring the location and performance of equipment
herc plus the best. better.

General Information


Serial Number88491486
Word MarkHERC PLUS THE BEST. BETTER.
Filing DateThursday, June 27, 2019
Status700 - REGISTERED
Status DateTuesday, December 7, 2021
Registration Number6583997
Registration DateTuesday, December 7, 2021
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, September 10, 2019

Trademark Statements


Goods and ServicesVehicle rental services; rental of trucks and trailers; rental of loading-unloading machines and apparatus
Goods and ServicesProviding an Internet website portal that provides information to customers about tracking, locating, and monitoring of their equipment and machinery; providing a website to monitor automobiles, equipment and machinery for commercial purposes; providing a website featuring an on-line computer database for the monitoring of location of automobiles, equipment and machinery for commercial purposes
Goods and ServicesProviding a web site featuring technology enabling users to remotely monitor the status of automobiles, equipment and machinery; software as a service (SAAS) services featuring software to monitor the status of automobiles, equipment and machinery; providing temporary use of computer software to monitor the location and performance of equipment; providing temporary use of computer application software for phones, handheld computers, and computers for monitoring the location and performance of equipment

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, July 8, 2019
Primary Code035
First Use Anywhere DateThursday, January 31, 2019
First Use In Commerce DateThursday, January 31, 2019

International Class039 - Transport; packaging and storage of goods; travel arrangement.
US Class Codes100, 105
Class Status Code6 - Active
Class Status DateMonday, July 8, 2019
Primary Code039
First Use Anywhere DateThursday, January 31, 2019
First Use In Commerce DateThursday, January 31, 2019

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateMonday, July 8, 2019
Primary Code042
First Use Anywhere DateThursday, January 31, 2019
First Use In Commerce DateThursday, January 31, 2019

Trademark Owner History


Party NameHERC BUILD, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressBonita Springs, FL 34134

Party NameHERC BUILD, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressBonita Springs, FL 34134

Party NameHERC BUILD, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressBonita Springs, FL 34134

Trademark Events


Event DateEvent Description
Wednesday, December 13, 2023NOTICE OF SUIT
Tuesday, December 7, 2021REGISTERED-PRINCIPAL REGISTER
Wednesday, November 3, 2021NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, November 2, 2021ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, November 2, 2021ASSIGNED TO EXAMINER
Tuesday, October 19, 2021TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, October 18, 2021CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, October 18, 2021TEAS REQUEST FOR RECONSIDERATION RECEIVED
Monday, September 20, 2021NOTIFICATION OF FINAL REFUSAL EMAILED
Monday, September 20, 2021FINAL REFUSAL E-MAILED
Monday, September 20, 2021SU - FINAL REFUSAL - WRITTEN
Monday, August 16, 2021TEAS/EMAIL CORRESPONDENCE ENTERED
Sunday, August 15, 2021CORRESPONDENCE RECEIVED IN LAW OFFICE
Sunday, August 15, 2021TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, February 19, 2021NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, February 19, 2021NON-FINAL ACTION E-MAILED
Friday, February 19, 2021SU - NON-FINAL ACTION - WRITTEN
Friday, January 29, 2021STATEMENT OF USE PROCESSING COMPLETE
Monday, January 11, 2021USE AMENDMENT FILED
Friday, January 29, 2021CASE ASSIGNED TO INTENT TO USE PARALEGAL
Monday, January 11, 2021TEAS STATEMENT OF USE RECEIVED
Saturday, October 31, 2020NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, October 29, 2020SOU EXTENSION 2 GRANTED
Thursday, October 29, 2020SOU EXTENSION 2 FILED
Thursday, October 29, 2020SOU TEAS EXTENSION RECEIVED
Thursday, May 7, 2020NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, May 5, 2020SOU EXTENSION 1 GRANTED
Tuesday, May 5, 2020SOU EXTENSION 1 FILED
Tuesday, May 5, 2020SOU TEAS EXTENSION RECEIVED
Tuesday, November 5, 2019NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, September 10, 2019OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, September 10, 2019PUBLISHED FOR OPPOSITION
Wednesday, August 21, 2019NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Friday, August 2, 2019ASSIGNED TO LIE
Wednesday, July 24, 2019APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, July 24, 2019TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, July 24, 2019CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, July 22, 2019TEAS VOLUNTARY AMENDMENT RECEIVED
Thursday, July 18, 2019EXAMINER'S AMENDMENT ENTERED
Thursday, July 18, 2019NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Thursday, July 18, 2019EXAMINERS AMENDMENT E-MAILED
Thursday, July 18, 2019EXAMINERS AMENDMENT -WRITTEN
Wednesday, July 17, 2019TEAS VOLUNTARY AMENDMENT RECEIVED
Friday, July 12, 2019ASSIGNED TO EXAMINER
Monday, July 8, 2019NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, July 1, 2019NEW APPLICATION ENTERED