HERC PLUS [+] Trademark

Trademark Overview


On Friday, March 21, 2025, a trademark application was filed for HERC PLUS [+] with the United States Patent and Trademark Office. The USPTO has given the HERC PLUS [+] trademark a serial number of 99096502. The federal status of this trademark filing is SUSPENSION LETTER - MAILED as of Thursday, October 30, 2025. This trademark is owned by HERC BUILD, LLC. The HERC PLUS [+] trademark is filed in the Advertising, Business and Retail Services, Transportation & Storage Services, and Computer & Software Services & Scientific Services categories with the following description:

Providing a website to monitor automobiles, equipment and machinery for commercial purposes; providing a website featuring an on-line computer database for the monitoring of location of automobiles, equipment and machinery for commercial purposes.

Providing a web site featuring technology enabling users to remotely monitor the status of automobiles, equipment and machinery; software as a service (SAAS) services featuring software to monitor the status of automobiles, equipment and machinery; providing temporary use of online non-downloadable computer software to monitor the location and performance of equipment; providing temporary use of online non-downloadable computer application software for phones, handheld computers, and computers for monitoring the location and performance of equipment

Vehicle rental services; rental of trucks and trailers; rental of loading-unloading machines and apparatus.
herc plus [+]

General Information


Serial Number99096502
Word MarkHERC PLUS [+]
Filing DateFriday, March 21, 2025
Status653 - SUSPENSION LETTER - MAILED
Status DateThursday, October 30, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesProviding a website to monitor automobiles, equipment and machinery for commercial purposes; providing a website featuring an on-line computer database for the monitoring of location of automobiles, equipment and machinery for commercial purposes.
Description of MarkThe mark consists of the terms HERC PLUS to the left of a bracketed ‘plus’ symbol.
Goods and ServicesProviding a web site featuring technology enabling users to remotely monitor the status of automobiles, equipment and machinery; software as a service (SAAS) services featuring software to monitor the status of automobiles, equipment and machinery; providing temporary use of online non-downloadable computer software to monitor the location and performance of equipment; providing temporary use of online non-downloadable computer application software for phones, handheld computers, and computers for monitoring the location and performance of equipment
Goods and ServicesVehicle rental services; rental of trucks and trailers; rental of loading-unloading machines and apparatus.

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateFriday, March 21, 2025
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class039 - Transport; packaging and storage of goods; travel arrangement.
US Class Codes100, 105
Class Status Code6 - Active
Class Status DateFriday, March 21, 2025
Primary Code039
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateFriday, March 21, 2025
Primary Code042
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameHERC BUILD, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressBonita Springs, FL 34134

Trademark Events


Event DateEvent Description
Friday, March 21, 2025NEW APPLICATION ENTERED
Friday, March 21, 2025APPLICATION FILING RECEIPT MAILED
Thursday, August 7, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, August 20, 2025ASSIGNED TO EXAMINER
Friday, August 22, 2025NON-FINAL ACTION WRITTEN
Friday, August 22, 2025NON-FINAL ACTION E-MAILED
Friday, August 22, 2025NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, October 29, 2025TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, October 29, 2025CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, October 29, 2025TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, October 30, 2025SUSPENSION LETTER WRITTEN
Thursday, October 30, 2025LETTER OF SUSPENSION E-MAILED
Thursday, October 30, 2025NOTIFICATION OF LETTER OF SUSPENSION E-MAILED