| Serial Number | 87489527 |
| Word Mark | HER-RAH! 1ST BRA M |
| Filing Date | Wednesday, June 14, 2017 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, September 26, 2025 |
| Registration Number | 5698134 |
| Registration Date | Tuesday, March 12, 2019 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, October 31, 2017 |
| Description of Mark | The mark consists of the stylized word "HER-RAH!" with a profile of a stylized butterfly to the upper right-hand side of the "R", above the stylized words "1ST BRA", all surrounded by shapes of lines, circles, and stars of various sizes; and to the left of the wording, an image of a smiling girl wearing a dress bearing the letter "M", where the girl is jumping with her hands above her head, one of which is waving a bra with a striped pattern. |
| Pseudo Mark | HER-RAH! FIRST BRA M |
| Goods and Services | Bras; straps for bras |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| NOT AVAILABLE | "BRA" |
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, September 26, 2025 |
| Primary Code | 025 |
| First Use Anywhere Date | Sunday, December 9, 2018 |
| First Use In Commerce Date | Sunday, December 9, 2018 |
| Party Name | Her-Rah! 1st Bra LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Clarkston, MI 48348 |
| Party Name | Her-Rah! 1st Bra LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Clarkston, MI 48348 |
| Party Name | Her-Rah! 1st Bra LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Clarkston, MI 48348 |
| Event Date | Event Description |
| Saturday, June 17, 2017 | NEW APPLICATION ENTERED |
| Wednesday, June 21, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, June 22, 2017 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, September 13, 2017 | ASSIGNED TO EXAMINER |
| Wednesday, September 20, 2017 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, October 11, 2017 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, October 31, 2017 | PUBLISHED FOR OPPOSITION |
| Tuesday, October 31, 2017 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 26, 2017 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, June 26, 2018 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, June 26, 2018 | SOU TEAS EXTENSION RECEIVED |
| Tuesday, June 26, 2018 | SOU EXTENSION 1 FILED |
| Tuesday, June 26, 2018 | SOU EXTENSION 1 GRANTED |
| Thursday, June 28, 2018 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Tuesday, December 18, 2018 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, December 18, 2018 | USE AMENDMENT FILED |
| Friday, January 18, 2019 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Friday, January 18, 2019 | STATEMENT OF USE PROCESSING COMPLETE |
| Wednesday, February 6, 2019 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Thursday, February 7, 2019 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, March 12, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, March 12, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, September 26, 2025 | CANCELLED SEC. 8 (6-YR) |