HELPS KEEP YOU GOING Trademark

Trademark Overview


On Thursday, August 13, 2015, a trademark application was filed for HELPS KEEP YOU GOING with the United States Patent and Trademark Office. The USPTO has given the HELPS KEEP YOU GOING trademark a serial number of 86723773. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, March 10, 2023. This trademark is owned by The Quaker Oats Company. The HELPS KEEP YOU GOING trademark is filed in the Staple Food Products category with the following description:

Grain-based bars containing fruit and nuts. Grain-based snacks containing fruit and nuts
helps keep you going

General Information


Serial Number86723773
Word MarkHELPS KEEP YOU GOING
Filing DateThursday, August 13, 2015
Status710 - CANCELLED - SECTION 8
Status DateFriday, March 10, 2023
Registration Number5028442
Registration DateTuesday, August 23, 2016
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, January 12, 2016

Trademark Statements


Goods and ServicesGrain-based bars containing fruit and nuts. Grain-based snacks containing fruit and nuts
Description of MarkThe mark consists of a stylized dark brown and light brown circle, within the circle is a yellow stylized oat design attached to an orange half circle. Under this design are the words "HELPS KEEP YOU GOING" in the color brown, all on a white background.
Indication of Colors claimedThe color(s) brown, dark brown, light brown, yellow, orange and white is/are claimed as a feature of the mark.

Classification Information


International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, March 10, 2023
Primary Code030
First Use Anywhere DateThursday, December 31, 2015
First Use In Commerce DateThursday, December 31, 2015

Trademark Owner History


Party NameThe Quaker Oats Company
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressChicago, IL 60607

Party NameThe Quaker Oats Company
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressChicago, IL 60661

Party NameThe Quaker Oats Company
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressChicago, IL 60661

Trademark Events


Event DateEvent Description
Friday, March 10, 2023CANCELLED SEC. 8 (6-YR)
Monday, August 23, 2021COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Wednesday, February 3, 2021APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, February 3, 2021TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, February 3, 2021ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, February 3, 2021TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, February 3, 2021TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, August 23, 2016REGISTERED-PRINCIPAL REGISTER
Tuesday, July 19, 2016NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Monday, July 18, 2016ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Thursday, July 14, 2016STATEMENT OF USE PROCESSING COMPLETE
Wednesday, June 15, 2016USE AMENDMENT FILED
Monday, July 11, 2016CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, June 15, 2016TEAS STATEMENT OF USE RECEIVED
Tuesday, March 8, 2016NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, January 12, 2016OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, January 12, 2016PUBLISHED FOR OPPOSITION
Thursday, December 24, 2015NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Wednesday, December 9, 2015LAW OFFICE PUBLICATION REVIEW COMPLETED
Monday, November 30, 2015APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, November 30, 2015EXAMINER'S AMENDMENT ENTERED
Monday, November 30, 2015NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Monday, November 30, 2015EXAMINERS AMENDMENT E-MAILED
Monday, November 30, 2015EXAMINERS AMENDMENT -WRITTEN
Monday, November 30, 2015PREVIOUS ALLOWANCE COUNT WITHDRAWN
Tuesday, November 24, 2015WITHDRAWN FROM PUB - OG REVIEW QUERY
Thursday, November 12, 2015LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, November 4, 2015APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, October 22, 2015EXAMINER'S AMENDMENT ENTERED
Monday, October 19, 2015ASSIGNED TO LIE
Monday, October 19, 2015NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Monday, October 19, 2015EXAMINERS AMENDMENT E-MAILED
Monday, October 19, 2015EXAMINERS AMENDMENT -WRITTEN
Wednesday, September 30, 2015TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, September 29, 2015CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, September 29, 2015TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, September 17, 2015NOTIFICATION OF PRIORITY ACTION E-MAILED
Thursday, September 17, 2015PRIORITY ACTION E-MAILED
Thursday, September 17, 2015PRIORITY ACTION WRITTEN
Wednesday, September 16, 2015ASSIGNED TO EXAMINER
Wednesday, August 19, 2015NOTICE OF DESIGN SEARCH CODE E-MAILED
Tuesday, August 18, 2015NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, August 17, 2015NEW APPLICATION ENTERED