HELP ME CHOOSE BENEFITS Trademark
Trademark Overview
On Tuesday, July 29, 2025, a trademark application was filed for HELP ME CHOOSE BENEFITS with the United States Patent and Trademark Office. The USPTO has given the HELP ME CHOOSE BENEFITS trademark a serial number of 99309879. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, January 13, 2026. This trademark is owned by HELPMECHOOSEBENEFITS.COM, INC.. The HELP ME CHOOSE BENEFITS trademark is filed in the Computer & Software Services & Scientific Services category with the following description:
Software as a service (SAAS) services featuring software for providing personalized employee benefits recommendations, decision support, and plan comparisons using artificial intelligence and user-provided data, with reporting tools for employers and brokers.
General Information
| Serial Number | 99309879 |
| Word Mark | HELP ME CHOOSE BENEFITS |
| Filing Date | Tuesday, July 29, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, January 13, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, January 13, 2026 |
Trademark Statements
| Goods and Services | Software as a service (SAAS) services featuring software for providing personalized employee benefits recommendations, decision support, and plan comparisons using artificial intelligence and user-provided data, with reporting tools for employers and brokers. |
Classification Information
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, July 30, 2025 |
| Primary Code | 042 |
| First Use Anywhere Date | Monday, September 28, 2020 |
| First Use In Commerce Date | Monday, September 28, 2020 |
Trademark Owner History
| Party Name | HELPMECHOOSEBENEFITS.COM, INC. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Indianola, IA 50125 |
| Party Name | HELPMECHOOSEBENEFITS.COM, INC. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Indianola, IA 50125 |
Trademark Events
| Event Date | Event Description |
| Tuesday, July 29, 2025 | NEW APPLICATION ENTERED |
| Tuesday, July 29, 2025 | APPLICATION FILING RECEIPT MAILED |
| Tuesday, July 29, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, December 15, 2025 | ASSIGNED TO EXAMINER |
| Monday, December 15, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, January 7, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, January 13, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, January 13, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
