| Description of Mark | The mark consists of the literal element "HELEN'S" in stylized font followed by three Chinese characters, all of which are immediately to the right of the design element of a female figure with long hair, holding up a glass with the left hand situated within a shaded circle. |
| Name/Portrait Description and/or Consent Statement | The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual. |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Business management of hotels; Commercial administration of the licensing of the goods and services of others; Compiling indexes of information for commercial or advertising purposes; Import-export agency services; Providing commercial information and advice for consumers in the choice of products and services; Rental of sales stands; Rental of vending machines; Retail store services featuring food and beverages; Sales promotion for others; Sponsorship search |
| Transliteration Statement | The non-Latin characters in the mark transliterate to "HAI", "LUN", and "SI" and this means "sea"; "ethics", "human relations", "peer, match"; "take charge of", "manage" and "department", respectively. However, the combination of "HAI LUN SI" has no meaning in English. |
| Translation of Words in Mark | The English translation of the Chinese characters "HAI", "LUN", and "SI" in the mark is "sea"; "ethics", "human relations", "peer, match"; "take charge of", "manage" and "department", respectively. The combination of "HAI LUN SI" has no meaning in a foreign language. |
