| Serial Number | 98343370 |
| Word Mark | HELE |
| Filing Date | Friday, January 5, 2024 |
| Status | 819 - SU - REGISTRATION REVIEW COMPLETE |
| Status Date | Friday, November 14, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, September 24, 2024 |
| Goods and Services | Fuel and gasoline |
| Goods and Services | Downloadable computer application software for mobile digital devices for use in managing, earning, and redeeming loyalty points for purchases of goods and services, managing virtual gift card balances, and managing location information for location services; magnetically encoded gift cards |
| Goods and Services | Providing incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services and through receipt of exclusive offers; retail store services featuring convenience store items and gasoline |
| Translation of Words in Mark | The English translation of HELE in the mark is "to come" and "go". |
| International Class | 004 - Industrial oils and greases; lubricants; dust absorbing, wetting and binding compositions; fuels (including motor spirit) and illuminants; candles and wicks for lighting. |
| US Class Codes | 001, 006, 015 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, January 5, 2024 |
| Primary Code | 004 |
| First Use Anywhere Date | Monday, July 18, 2016 |
| First Use In Commerce Date | Monday, July 18, 2016 |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, January 5, 2024 |
| Primary Code | 009 |
| First Use Anywhere Date | Monday, July 18, 2016 |
| First Use In Commerce Date | Monday, July 18, 2016 |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, January 5, 2024 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, July 18, 2016 |
| First Use In Commerce Date | Monday, July 18, 2016 |
| Party Name | Par Hawaii, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Houston, TX 77024 |
| Party Name | Par Hawaii, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Houston, TX 77024 |
| Event Date | Event Description |
| Friday, January 5, 2024 | NEW APPLICATION ENTERED |
| Tuesday, April 23, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, August 1, 2024 | ASSIGNED TO EXAMINER |
| Thursday, August 1, 2024 | NON-FINAL ACTION WRITTEN |
| Thursday, August 1, 2024 | NON-FINAL ACTION E-MAILED |
| Thursday, August 1, 2024 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, August 19, 2024 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, August 19, 2024 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, August 19, 2024 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, August 20, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, September 4, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, September 24, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, September 24, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, November 19, 2024 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Monday, May 12, 2025 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, October 14, 2025 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Monday, May 12, 2025 | USE AMENDMENT FILED |
| Tuesday, October 14, 2025 | STATEMENT OF USE PROCESSING COMPLETE |
| Friday, November 14, 2025 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Friday, November 14, 2025 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |