HELE Trademark
Trademark Overview
On Friday, January 5, 2024, a trademark application was filed for HELE with the United States Patent and Trademark Office. The USPTO has given the HELE trademark a serial number of 98343370. The federal status of this trademark filing is NOTICE OF ALLOWANCE - ISSUED as of Tuesday, November 19, 2024. This trademark is owned by Par Hawaii, LLC. The HELE trademark is filed in the Advertising, Business and Retail Services, Lubricant & Fuel Products, Computer & Software Products & Electrical & Scientific Products, and Construction & Repair Services categories with the following description:
Downloadable computer application software for mobile digital devices for use in managing, earning, and redeeming loyalty points for purchases of goods and services, managing virtual gift card balances, and managing location information for location services; magnetically encoded gift cards
Automotive washing and service station services
Fuel and gasoline
Providing incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services and through receipt of exclusive offers; retail store services featuring convenience store items and gasoline
General Information
| Serial Number | 98343370 |
| Word Mark | HELE |
| Filing Date | Friday, January 5, 2024 |
| Status | 688 - NOTICE OF ALLOWANCE - ISSUED |
| Status Date | Tuesday, November 19, 2024 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, September 24, 2024 |
Trademark Statements
| Goods and Services | Downloadable computer application software for mobile digital devices for use in managing, earning, and redeeming loyalty points for purchases of goods and services, managing virtual gift card balances, and managing location information for location services; magnetically encoded gift cards |
| Goods and Services | Automotive washing and service station services |
| Goods and Services | Fuel and gasoline |
| Goods and Services | Providing incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services and through receipt of exclusive offers; retail store services featuring convenience store items and gasoline |
| Translation of Words in Mark | The English translation of HELE in the mark is "to come" and "go". |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, January 5, 2024 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 004 - Industrial oils and greases; lubricants; dust absorbing, wetting and binding compositions; fuels (including motor spirit) and illuminants; candles and wicks for lighting. |
| US Class Codes | 001, 006, 015 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, January 5, 2024 |
| Primary Code | 004 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, January 5, 2024 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 037 - Building construction; repair; installation services. |
| US Class Codes | 100, 103, 106 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, January 5, 2024 |
| Primary Code | 037 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Par Hawaii, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Houston, TX 77024 |
| Party Name | Par Hawaii, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Houston, TX 77024 |
Trademark Events
| Event Date | Event Description |
| Friday, January 5, 2024 | NEW APPLICATION ENTERED |
| Tuesday, April 23, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, August 1, 2024 | NON-FINAL ACTION WRITTEN |
| Thursday, August 1, 2024 | ASSIGNED TO EXAMINER |
| Thursday, August 1, 2024 | NON-FINAL ACTION E-MAILED |
| Thursday, August 1, 2024 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, August 19, 2024 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, August 19, 2024 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, August 19, 2024 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, August 20, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, September 4, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, September 24, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, September 24, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, November 19, 2024 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Monday, May 12, 2025 | TEAS STATEMENT OF USE RECEIVED |
