| Serial Number | 87316508 |
| Word Mark | HELE |
| Filing Date | Friday, January 27, 2017 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Friday, December 6, 2024 |
| Registration Number | 5760199 |
| Registration Date | Tuesday, May 28, 2019 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, March 12, 2019 |
| Description of Mark | The mark consists of Word "HELE" in dark blue capital letters with several lighter blue lines indicating speed as if the mark is moving rapidly. |
| Goods and Services | Diesel fuel; Ethanol fuels; Fuel gas; Motor fuel; Diesel fuel; Fuel gas; Gasoline |
| Goods and Services | Automobile cleaning and car washing; Automobile service station services; Car washing; Vehicle fueling services; Automobile cleaning and car washing; Automobile service station services |
| Indication of Colors claimed | The color(s) blue is/are claimed as a feature of the mark. |
| Goods and Services | Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; Drive-through retail store services featuring coffee and related goods; Retail store services featuring a wide variety of consumer goods of others; Retail store services featuring convenience store items and gasoline; Advertising and business services, namely, securing airtime on all forms of media communications stations, systems, networks, and services for the purpose of promoting the goods and services of others; Drive-through retail store services featuring coffee and related goods; Retail convenience stores; Retail store services featuring convenience store items and gasoline |
| Translation of Words in Mark | The English translation of the word "HELE" in the mark is "to come" and "go". |
| International Class | 004 - Industrial oils and greases; lubricants; dust absorbing, wetting and binding compositions; fuels (including motor spirit) and illuminants; candles and wicks for lighting. |
| US Class Codes | 001, 006, 015 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, January 31, 2017 |
| Primary Code | 004 |
| First Use Anywhere Date | Friday, July 29, 2016 |
| First Use In Commerce Date | Friday, July 29, 2016 |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, January 31, 2017 |
| Primary Code | 035 |
| First Use Anywhere Date | Friday, July 29, 2016 |
| First Use In Commerce Date | Friday, July 29, 2016 |
| International Class | 037 - Building construction; repair; installation services. |
| US Class Codes | 100, 103, 106 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, January 31, 2017 |
| Primary Code | 037 |
| First Use Anywhere Date | Friday, July 29, 2016 |
| First Use In Commerce Date | Friday, July 29, 2016 |
| Party Name | PAR HAWAII, LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | HOUSTON, TX 77024 |
| Party Name | HIE Retail, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | houston, TX 77024 |
| Party Name | HIE Retail, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | houston, TX 77024 |
| Party Name | HIE Retail, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | houston, TX 77024 |
| Event Date | Event Description |
| Tuesday, January 31, 2017 | NEW APPLICATION ENTERED |
| Tuesday, January 31, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, February 1, 2017 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, April 24, 2017 | ASSIGNED TO EXAMINER |
| Wednesday, April 26, 2017 | NON-FINAL ACTION WRITTEN |
| Wednesday, April 26, 2017 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, April 26, 2017 | NON-FINAL ACTION E-MAILED |
| Thursday, June 15, 2017 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, June 15, 2017 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, June 16, 2017 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, June 16, 2017 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, June 16, 2017 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Saturday, June 17, 2017 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, June 22, 2017 | SUSPENSION LETTER WRITTEN |
| Thursday, June 22, 2017 | LETTER OF SUSPENSION E-MAILED |
| Thursday, June 22, 2017 | NOTIFICATION OF LETTER OF SUSPENSION E-MAILED |
| Thursday, January 4, 2018 | REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED |
| Wednesday, February 7, 2018 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Monday, July 9, 2018 | REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED |
| Thursday, January 17, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, February 1, 2019 | ASSIGNED TO LIE |
| Wednesday, February 20, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 12, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, March 12, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 28, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, August 28, 2019 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, March 8, 2023 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Monday, September 18, 2023 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Monday, September 18, 2023 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, September 18, 2023 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, May 28, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Thursday, June 27, 2024 | TEAS SECTION 8 & 15 RECEIVED |
| Friday, December 6, 2024 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Friday, December 6, 2024 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Friday, December 6, 2024 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |