| Serial Number | 87315489 |
| Word Mark | HELE |
| Filing Date | Friday, January 27, 2017 |
| Status | 602 - ABANDONED - FAILURE TO RESPOND OR LATE RESPONSE |
| Status Date | Friday, August 31, 2018 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
| In Another Form Statement | The mark was first used anywhere in a different form other than that sought to be registered at least as early as 12/31/2013 |
| In Another Form Statement | The mark was first used in commerce in a different form other than that sought to be registered at least as early as 01/10/2014 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Description of Mark | The mark consists of the wording "HeLe" with dash symbols over the e's to notate long phonetic e's, with semi-circular arrows pointing counter- clockwise above and below the first two letters of the wording. |
| Goods and Services | Promoting the goods and services of others by means of the issuance of loyalty rewards cards |
| Translation of Words in Mark | The English translation of "HeLe" in the mark is "all over". |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, January 31, 2017 |
| Primary Code | 035 |
| First Use Anywhere Date | Friday, July 1, 2016 |
| First Use In Commerce Date | Monday, August 1, 2016 |
| Party Name | HeLe Marketing, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Flowood, MS 39232 |
| Event Date | Event Description |
| Tuesday, September 4, 2018 | ABANDONMENT NOTICE MAILED - FAILURE TO RESPOND |
| Friday, August 31, 2018 | ABANDONMENT - FAILURE TO RESPOND OR LATE RESPONSE |
| Tuesday, January 30, 2018 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, January 30, 2018 | NON-FINAL ACTION E-MAILED |
| Tuesday, January 30, 2018 | NON-FINAL ACTION WRITTEN |
| Thursday, January 18, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, January 18, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, January 18, 2018 | ASSIGNED TO LIE |
| Thursday, January 11, 2018 | ASSIGNED TO LIE |
| Saturday, December 23, 2017 | NOTICE OF REVIVAL - E-MAILED |
| Friday, December 22, 2017 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, December 22, 2017 | PETITION TO REVIVE-GRANTED |
| Friday, December 22, 2017 | TEAS PETITION TO REVIVE RECEIVED |
| Wednesday, November 22, 2017 | ABANDONMENT NOTICE MAILED - FAILURE TO RESPOND |
| Wednesday, November 22, 2017 | ABANDONMENT - FAILURE TO RESPOND OR LATE RESPONSE |
| Wednesday, April 26, 2017 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, April 26, 2017 | NON-FINAL ACTION E-MAILED |
| Wednesday, April 26, 2017 | NON-FINAL ACTION WRITTEN |
| Monday, April 24, 2017 | ASSIGNED TO EXAMINER |
| Wednesday, February 1, 2017 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, January 31, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Tuesday, January 31, 2017 | NEW APPLICATION ENTERED IN TRAM |