HEINEKEN THE WORLD’S PIONEERING BEER COMPANY Trademark
Trademark Overview
On Tuesday, May 27, 2025, a trademark application was filed for HEINEKEN THE WORLD’S PIONEERING BEER COMPANY with the United States Patent and Trademark Office. The USPTO has given the HEINEKEN THE WORLD’S PIONEERING BEER COMPANY trademark a serial number of 99203261. The federal status of this trademark filing is PUBLICATION/ISSUE REVIEW COMPLETE as of Monday, October 27, 2025. This trademark is owned by Heineken Brouwerijen B.V.. The HEINEKEN THE WORLD’S PIONEERING BEER COMPANY trademark is filed in the Light Beverage Products, Advertising and Business and Retail Services categories with the following description:
Beers; Low-alcohol beer; Non-alcoholic beers; Extracts of hops for making beer; Non-alcoholic beer-flavoured beverages
Business management analysis and business consultancy; assistance with business management and business administrative services; advertising services; business management and consultancy services; compilation of information into searchable computer databases available via a global computer network; business management and organization consultancy; consultancy relating to business management and organization; business administrative services; commercial business management; commercial management; providing business information via the Internet; providing business management assistance; planning, organizing and conducting trade fairs, exhibitions and expositions for commercial or advertising purposes; organization of trade fairs for advertising purposes; provision of operational business assistance to enterprises; systematization of data into computer databases
General Information
| Serial Number | 99203261 |
| Word Mark | HEINEKEN THE WORLD’S PIONEERING BEER COMPANY |
| Filing Date | Tuesday, May 27, 2025 |
| Status | 681 - PUBLICATION/ISSUE REVIEW COMPLETE |
| Status Date | Monday, October 27, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, November 18, 2025 |
Trademark Statements
| Goods and Services | Beers; Low-alcohol beer; Non-alcoholic beers; Extracts of hops for making beer; Non-alcoholic beer-flavoured beverages |
| Goods and Services | Business management analysis and business consultancy; assistance with business management and business administrative services; advertising services; business management and consultancy services; compilation of information into searchable computer databases available via a global computer network; business management and organization consultancy; consultancy relating to business management and organization; business administrative services; commercial business management; commercial management; providing business information via the Internet; providing business management assistance; planning, organizing and conducting trade fairs, exhibitions and expositions for commercial or advertising purposes; organization of trade fairs for advertising purposes; provision of operational business assistance to enterprises; systematization of data into computer databases |
| NOT AVAILABLE | BEER COMPANY |
Classification Information
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. |
| US Class Codes | 045, 046, 048 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, May 27, 2025 |
| Primary Code | 032 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, May 27, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Heineken Brouwerijen B.V. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 26 - NOT AVAILABLE |
| Address | AMSTERDAM 1017 ZD
NL |
Trademark Events
| Event Date | Event Description |
| Tuesday, May 27, 2025 | NEW APPLICATION ENTERED |
| Tuesday, May 27, 2025 | APPLICATION FILING RECEIPT MAILED |
| Thursday, October 2, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, October 14, 2025 | ASSIGNED TO EXAMINER |
| Thursday, October 16, 2025 | EXAMINERS AMENDMENT -WRITTEN |
| Thursday, October 16, 2025 | EXAMINERS AMENDMENT E-MAILED |
| Thursday, October 16, 2025 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Thursday, October 16, 2025 | EXAMINER'S AMENDMENT ENTERED |
| Thursday, October 16, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
