HEINEKEN Trademark

Trademark Overview


On Thursday, July 21, 2022, a trademark application was filed for HEINEKEN with the United States Patent and Trademark Office. The USPTO has given the HEINEKEN trademark a serial number of 79352623. The federal status of this trademark filing is REGISTERED as of Tuesday, July 23, 2024. This trademark is owned by Heineken Brouwerijen B.V.. The HEINEKEN trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Advertising, Business and Retail Services, and Education & Entertainment Services categories with the following description:

Entertainment services, namely, providing on-line, non-downloadable virtual digital collectibles featuring beers, alcoholic beverages, non-alcoholic beverages, bar stools, umbrellas and parasols, barware, beer taps, beer pump handles, glasses, coasters, bottle openers, advertising lamps, neon signs and other advertising materials, ice buckets, table and bar mats, key chains, headwear, footwear, clothing, labels, logo's, cans, bottle, kegs, crates, copy lines, posters, stickers for use in virtual environments created for entertainment purposes; providing on-line digital publications in the nature of digital magazines, newsletters, books and pamphlets in the field of digital art via the internet

Downloadable computer software, namely, an electronic financial platform that accommodates multiple types of payment and debt transactions in an integrated mobile phone, PDA, and web-based environment; downloadable or recorded computer programs for the creation and trade of digital collectibles using blockchain-based software technology; downloadable virtual goods for use online and in online virtual worlds, namely computer programs featuring beers, alcoholic beverages, non-alcoholic beverages, bar stools, umbrellas and parasols, barware, beer taps, beer pump handles, glasses, coasters, bottle openers, advertising lamps, neon signs and other advertising materials, ice buckets, table and bar mats, key chains, headwear, footwear, clothing, labels, logos, cans, bottle, kegs, crates, copy lines, posters and stickers; downloadable software for a digital showroom for digital collectibles featuring beers, alcoholic beverages, non-alcoholic beverages, bar stools, umbrellas and parasols, barwar...

Online retail store services featuring beers, alcoholic beverages, non-alcoholic beverages, bar stools, umbrellas and parasols, barware, beer taps, beer pump handles, glasses, coasters, bottle openers, advertising lamps, neon signs and other advertising materials, ice buckets, table and bar mats, key chains, headwear, footwear, clothing, labels, logo's, cans, bottle, kegs, crates, copy lines, posters, stickers authenticated by non-fungible tokens (NFT's);retail store services featuring beers, alcoholic beverages, non-alcoholic beverages, bar stools, umbrellas and parasols, barware, beer taps, beer pump handles, glasses, coasters, bottle openers, advertising lamps, neon signs and other advertising materials, ice buckets, table and bar mats, key chains, headwear, footwear, clothing, labels, logo's, cans, bottle, kegs, crates, copy lines, posters, stickers; wholesale store services featuring beers, alcoholic beverages, non-alcoholic beverages, bar stools, umbrellas and parasols, barware, ...
heineken

General Information


Serial Number79352623
Word MarkHEINEKEN
Filing DateThursday, July 21, 2022
Status700 - REGISTERED
Status DateTuesday, July 23, 2024
Registration Number7451877
Registration DateTuesday, July 23, 2024
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, May 7, 2024

Trademark Statements


Goods and ServicesEntertainment services, namely, providing on-line, non-downloadable virtual digital collectibles featuring beers, alcoholic beverages, non-alcoholic beverages, bar stools, umbrellas and parasols, barware, beer taps, beer pump handles, glasses, coasters, bottle openers, advertising lamps, neon signs and other advertising materials, ice buckets, table and bar mats, key chains, headwear, footwear, clothing, labels, logo's, cans, bottle, kegs, crates, copy lines, posters, stickers for use in virtual environments created for entertainment purposes; providing on-line digital publications in the nature of digital magazines, newsletters, books and pamphlets in the field of digital art via the internet
Goods and ServicesDownloadable computer software, namely, an electronic financial platform that accommodates multiple types of payment and debt transactions in an integrated mobile phone, PDA, and web-based environment; downloadable or recorded computer programs for the creation and trade of digital collectibles using blockchain-based software technology; downloadable virtual goods for use online and in online virtual worlds, namely computer programs featuring beers, alcoholic beverages, non-alcoholic beverages, bar stools, umbrellas and parasols, barware, beer taps, beer pump handles, glasses, coasters, bottle openers, advertising lamps, neon signs and other advertising materials, ice buckets, table and bar mats, key chains, headwear, footwear, clothing, labels, logos, cans, bottle, kegs, crates, copy lines, posters and stickers; downloadable software for a digital showroom for digital collectibles featuring beers, alcoholic beverages, non-alcoholic beverages, bar stools, umbrellas and parasols, barware, beer taps, beer pump handles, glasses, coasters, bottle openers, advertising lamps, neon signs and other advertising materials, ice buckets, table and bar mats, key chains, headwear, footwear, clothing, labels, logo's, cans, bottle, kegs, crates, copy lines, posters, stickers; downloadable or recorded software for creating 3D animations; downloadable computer operating software for virtual environments; downloadable computer operating software for augmented reality environments; recorded tokens, namely, magnetically encoded gift cards; downloadable multimedia files containing artwork, text, audio, and video relating to bars and restaurants and a virtual showroom for digital collectibles featuring beers, alcoholic beverages, non-alcoholic beverages, bar stools, umbrellas and parasols, barware, beer taps, beer pump handles, glasses, coasters, bottle openers, advertising lamps, neon signs and other advertising materials, ice buckets, table and bar mats, key chains, headwear, footwear, clothing, labels, logo's, cans, bottle, kegs, crates, copy lines, posters, stickers, authenticated by non-fungible tokens (NFTs); digital collectibles in the nature of downloadable image files of beers, alcoholic beverages, non-alcoholic beverages, bar stools, umbrellas and parasols, barware, beer taps, beer pump handles, glasses, coasters, bottle openers, advertising lamps, neon signs and other advertising materials, ice buckets, table and bar mats, key chains, headwear, footwear, clothing, labels, logos, cans, bottle, kegs, crates, copy lines, posters and stickers authenticated by non-fungible tokens (NFT's); downloadable or recorded software, enabling the authentication, ownership, availability and trading of digital assets and creations on computer software platforms; downloadable software for processing transactions related to crypto-collectibles, non-fungible tokens and other application tokens; downloadable software for use in electronically trading, storing, sending, receiving, accepting and transmitting crypto-collectibles, non-fungible tokens and other application tokens; downloadable software for use in electronically trading, storing, sending, receiving, accepting and transmitting digital currency, and managing digital currency payment and exchange transactions
Goods and ServicesOnline retail store services featuring beers, alcoholic beverages, non-alcoholic beverages, bar stools, umbrellas and parasols, barware, beer taps, beer pump handles, glasses, coasters, bottle openers, advertising lamps, neon signs and other advertising materials, ice buckets, table and bar mats, key chains, headwear, footwear, clothing, labels, logo's, cans, bottle, kegs, crates, copy lines, posters, stickers authenticated by non-fungible tokens (NFT's);retail store services featuring beers, alcoholic beverages, non-alcoholic beverages, bar stools, umbrellas and parasols, barware, beer taps, beer pump handles, glasses, coasters, bottle openers, advertising lamps, neon signs and other advertising materials, ice buckets, table and bar mats, key chains, headwear, footwear, clothing, labels, logo's, cans, bottle, kegs, crates, copy lines, posters, stickers; wholesale store services featuring beers, alcoholic beverages, non-alcoholic beverages, bar stools, umbrellas and parasols, barware, beer taps, beer pump handles, glasses, coasters, bottle openers, advertising lamps, neon signs and other advertising materials, ice buckets, table and bar mats, key chains, headwear, footwear, clothing, labels, logo's, cans, bottle, kegs, crates, copy lines, posters, stickers; providing television home shopping services in the field of general consumer merchandise

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateFriday, October 14, 2022
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateFriday, October 14, 2022
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateFriday, October 14, 2022
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameHeineken Brouwerijen B.V.
Party Type30 - Original Registrant
Legal Entity Type78 - NOT AVAILABLE
AddressNL

Party NameHeineken Brouwerijen B.V.
Party Type20 - Owner at Publication
Legal Entity Type78 - NOT AVAILABLE
AddressNL

Party NameHeineken Brouwerijen B.V.
Party Type10 - Original Applicant
Legal Entity Type78 - NOT AVAILABLE
AddressNL

Trademark Events


Event DateEvent Description
Thursday, October 13, 2022SN ASSIGNED FOR SECT 66A APPL FROM IB
Friday, October 14, 2022NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, October 18, 2022APPLICATION FILING RECEIPT MAILED
Tuesday, May 9, 2023ASSIGNED TO EXAMINER
Wednesday, May 10, 2023NON-FINAL ACTION WRITTEN
Thursday, May 11, 2023NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW
Monday, June 19, 2023REFUSAL PROCESSED BY MPU
Tuesday, June 20, 2023NON-FINAL ACTION MAILED - REFUSAL SENT TO IB
Monday, July 10, 2023REFUSAL PROCESSED BY IB
Friday, December 15, 2023TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, December 15, 2023CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, December 15, 2023TEAS/EMAIL CORRESPONDENCE ENTERED
Saturday, December 30, 2023NEW REPRESENTATIVE AT IB RECEIVED
Monday, January 8, 2024NON-FINAL ACTION WRITTEN
Monday, January 8, 2024NON-FINAL ACTION E-MAILED
Monday, January 8, 2024NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, January 9, 2024TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, January 9, 2024CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, January 10, 2024TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, January 11, 2024APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, January 23, 2024WITHDRAWN FROM PUB - OG REVIEW QUERY
Thursday, January 25, 2024PREVIOUS ALLOWANCE COUNT WITHDRAWN
Monday, January 29, 2024NON-FINAL ACTION WRITTEN
Monday, January 29, 2024NON-FINAL ACTION E-MAILED
Monday, January 29, 2024NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, March 13, 2024NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB
Wednesday, March 13, 2024NOTIFICATION OF POSSIBLE OPPOSITION CREATED, TO BE SENT TO IB
Thursday, March 21, 2024CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, March 21, 2024TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, March 21, 2024TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, April 1, 2024NOTIFICATION OF POSSIBLE OPPOSITION - PROCESSED BY IB
Wednesday, April 17, 2024NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB
Wednesday, April 17, 2024NOTICE OF START OF OPPOSITION PERIOD CREATED, TO BE SENT TO IB
Wednesday, April 17, 2024NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, May 7, 2024NOTIFICATION PROCESSED BY IB
Tuesday, April 2, 2024APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, May 7, 2024OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, July 23, 2024NOTICE OF REGISTRATION CONFIRMATION EMAILED
Wednesday, October 23, 2024FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB
Tuesday, May 7, 2024PUBLISHED FOR OPPOSITION
Tuesday, July 23, 2024REGISTERED-PRINCIPAL REGISTER