| Serial Number | 98890151 |
| Word Mark | HEHOO |
| Filing Date | Friday, December 6, 2024 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, August 19, 2025 |
| Registration Number | 7904439 |
| Registration Date | Tuesday, August 19, 2025 |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, July 1, 2025 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Translation of Words in Mark | The wording Hehoo has no meaning in a foreign language. |
| Goods and Services | Cosmetics; Toothpaste; All purpose cleaning preparations; Beauty lotions; Beauty masks; Breath freshening sprays; Dry cleaning preparations; Eau de perfume; Essential oils; Facial cleansers; False eyelashes; Hair shampoo; Make-up; Skin care products, namely, non-medicated skin serum; Toilet soap |
| Description of Mark | The mark consists of the stylized wording "Hehoo". |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, December 6, 2024 |
| Primary Code | 003 |
| First Use Anywhere Date | Tuesday, July 2, 2024 |
| First Use In Commerce Date | Tuesday, July 2, 2024 |
| Party Name | HONG KONG ZHAOZHENG PHARMACY CO., LIMITED |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 22 - NOT AVAILABLE |
| Address | HUNG HOM HK |
| Party Name | HEHOO LIMITED |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | LONDON W1G7AJ GB |
| Party Name | HEHOO LIMITED |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | LONDON W1G7AJ GB |
| Party Name | HEHOO LIMITED |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | LONDON W1G7AJ GB |
| Event Date | Event Description |
| Saturday, December 7, 2024 | NEW APPLICATION ENTERED |
| Saturday, February 8, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Saturday, February 8, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Saturday, February 8, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, May 19, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, May 23, 2025 | ASSIGNED TO EXAMINER |
| Thursday, May 29, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, June 25, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, July 1, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, July 1, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Monday, August 11, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, August 11, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Monday, August 11, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, August 19, 2025 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, August 19, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Wednesday, October 29, 2025 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |