| Serial Number | 88109509 |
| Word Mark | HEFÉ MEDIA |
| Filing Date | Saturday, September 8, 2018 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, November 7, 2025 |
| Registration Number | 5732769 |
| Registration Date | Tuesday, April 23, 2019 |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, February 5, 2019 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Bathing suits; Hats; Polo shirts; Shirts; Socks; Sports jackets; Sweat shirts; Tank tops; Underwear; Hooded sweat shirts |
| Description of Mark | The mark consists of the word "hefé Media". With the "h" in "hefé" lower cased and the last letter "e" in "hefé" with an accent mark. The wording of "hefé" is cursive in design. The word "Media" is spelled out with regular print. |
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, November 7, 2025 |
| Primary Code | 025 |
| First Use Anywhere Date | Friday, December 14, 2012 |
| First Use In Commerce Date | Saturday, March 10, 2018 |
| Party Name | HEFE MEDIA, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Downey, CA 90242 |
| Party Name | HEFE MEDIA, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Downey, CA 90242 |
| Party Name | HEFE MEDIA, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Downey, CA 90242 |
| Event Date | Event Description |
| Wednesday, September 12, 2018 | NEW APPLICATION ENTERED |
| Monday, September 17, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, December 19, 2018 | ASSIGNED TO EXAMINER |
| Wednesday, December 26, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, January 16, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, February 5, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, February 5, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, April 23, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, April 23, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, November 7, 2025 | CANCELLED SEC. 8 (6-YR) |