| Serial Number | 88109509 |
| Word Mark | HEFÉ MEDIA |
| Filing Date | Saturday, September 8, 2018 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, April 23, 2019 |
| Registration Number | 5732769 |
| Registration Date | Tuesday, April 23, 2019 |
| Mark Drawing | 5000 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, February 5, 2019 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Description of Mark | The mark consists of the word "hefé Media". With the "h" in "hefé" lower cased and the last letter "e" in "hefé" with an accent mark. The wording of "hefé" is cursive in design. The word "Media" is spelled out with regular print. |
| Goods and Services | Bathing suits; Hats; Polo shirts; Shirts; Socks; Sports jackets; Sweat shirts; Tank tops; Underwear; Hooded sweat shirts |
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, September 17, 2018 |
| Primary Code | 025 |
| First Use Anywhere Date | Friday, December 14, 2012 |
| First Use In Commerce Date | Saturday, March 10, 2018 |
| Party Name | HEFE MEDIA, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Downey, CA 90242 |
| Party Name | HEFE MEDIA, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Downey, CA 90242 |
| Party Name | HEFE MEDIA, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Downey, CA 90242 |
| Event Date | Event Description |
| Tuesday, April 23, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, February 5, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, February 5, 2019 | PUBLISHED FOR OPPOSITION |
| Wednesday, January 16, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Wednesday, December 26, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, December 19, 2018 | ASSIGNED TO EXAMINER |
| Monday, September 17, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Wednesday, September 12, 2018 | NEW APPLICATION ENTERED IN TRAM |