| Serial Number | 87684391 |
| Word Mark | HEED |
| Filing Date | Tuesday, November 14, 2017 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, September 3, 2019 |
| Registration Number | 5852297 |
| Registration Date | Tuesday, September 3, 2019 |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, April 17, 2018 |
| Description of Mark | The mark consists of the stylized letters "HE" above the stylized letters "ED" representing the stylized wording "HEED". |
| Goods and Services | Computer application software for mobile phones, tablet computers and other mobile communication devices for the purpose of collecting, analyzing and sharing information regarding a user's experience at events, namely, physical and behavioral data, multimedia content, videos, movies, pictures, images, text, photos, and audio content |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, November 27, 2017 |
| Primary Code | 009 |
| First Use Anywhere Date | Saturday, March 31, 2018 |
| First Use In Commerce Date | Saturday, March 31, 2018 |
| Party Name | Heed, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Wilmington, DE 19808 |
| Party Name | Heed, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Wilmington, DE 19808 |
| Party Name | Heed, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Wilmington, DE 19808 |
| Event Date | Event Description |
| Monday, November 27, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, March 5, 2018 | EXAMINERS AMENDMENT -WRITTEN |
| Wednesday, March 28, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Friday, November 17, 2017 | NEW APPLICATION ENTERED |
| Tuesday, February 27, 2018 | ASSIGNED TO EXAMINER |
| Monday, March 5, 2018 | EXAMINERS AMENDMENT E-MAILED |
| Monday, March 5, 2018 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Monday, March 5, 2018 | EXAMINER'S AMENDMENT ENTERED |
| Monday, March 5, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, April 17, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Thursday, June 20, 2019 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, April 17, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, June 12, 2018 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Wednesday, December 5, 2018 | SOU TEAS EXTENSION RECEIVED |
| Wednesday, December 5, 2018 | SOU EXTENSION 1 FILED |
| Wednesday, December 5, 2018 | SOU EXTENSION 1 GRANTED |
| Friday, December 7, 2018 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Tuesday, June 11, 2019 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, June 11, 2019 | USE AMENDMENT FILED |
| Monday, June 24, 2019 | STATEMENT OF USE PROCESSING COMPLETE |
| Saturday, July 27, 2019 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, September 3, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, September 3, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, July 26, 2019 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |