"HEAT 'EM, EAT 'EM, LOVE THEM!" Trademark
Trademark Overview
On Friday, July 31, 2015, a trademark application was filed for "HEAT 'EM, EAT 'EM, LOVE THEM!" with the United States Patent and Trademark Office. The USPTO has given the "HEAT 'EM, EAT 'EM, LOVE THEM!" trademark a serial number of 86711542. The federal status of this trademark filing is REGISTERED AND RENEWED as of Wednesday, July 30, 2025. This trademark is owned by LA CANASTA MEXICAN FOOD PRODUCTS, INC.. The "HEAT 'EM, EAT 'EM, LOVE THEM!" trademark is filed in the Staple Food Products category with the following description:
TORTILLA CHIPS
General Information
| Serial Number | 86711542 |
| Word Mark | "HEAT 'EM, EAT 'EM, LOVE THEM!" |
| Filing Date | Friday, July 31, 2015 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Wednesday, July 30, 2025 |
| Registration Number | 4913286 |
| Registration Date | Tuesday, March 8, 2016 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, December 22, 2015 |
Trademark Statements
| Goods and Services | TORTILLA CHIPS |
| Pseudo Mark | HEAT THEM EAT THEM LOVE THEM |
Classification Information
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, August 6, 2015 |
| Primary Code | 030 |
| First Use Anywhere Date | Tuesday, July 1, 2014 |
| First Use In Commerce Date | Tuesday, July 1, 2014 |
Trademark Owner History
| Party Name | LA CANASTA MEXICAN FOOD PRODUCTS, INC. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | PHOENIX, AZ 85009 |
| Party Name | LA CANASTA MEXICAN FOOD PRODUCTS, INC. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | PHOENIX, AZ 85009 |
| Party Name | LA CANASTA MEXICAN FOOD PRODUCTS, INC. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | PHOENIX, AZ 85009 |
Trademark Events
| Event Date | Event Description |
| Tuesday, August 4, 2015 | NEW APPLICATION ENTERED |
| Thursday, August 6, 2015 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, November 17, 2015 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, December 2, 2015 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Monday, March 8, 2021 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Thursday, March 18, 2021 | TEAS SECTION 8 & 15 RECEIVED |
| Friday, August 7, 2015 | NOTICE OF PSEUDO MARK E-MAILED |
| Thursday, November 12, 2015 | ASSIGNED TO EXAMINER |
| Tuesday, December 22, 2015 | PUBLISHED FOR OPPOSITION |
| Tuesday, December 22, 2015 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 8, 2016 | REGISTERED-PRINCIPAL REGISTER |
| Sunday, July 25, 2021 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Saturday, March 8, 2025 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Wednesday, July 30, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, July 30, 2025 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Wednesday, July 30, 2025 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Wednesday, July 30, 2025 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Saturday, July 24, 2021 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Sunday, July 25, 2021 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Tuesday, March 11, 2025 | TEAS SECTION 8 & 9 RECEIVED |
