HEARTS & LATTES BOOKSTORE & CAFE Trademark
Trademark Overview
On Thursday, October 2, 2025, a trademark application was filed for HEARTS & LATTES BOOKSTORE & CAFE with the United States Patent and Trademark Office. The USPTO has given the HEARTS & LATTES BOOKSTORE & CAFE trademark a serial number of 99425952. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Thursday, October 2, 2025. This trademark is owned by Hearts & Lattes. The HEARTS & LATTES BOOKSTORE & CAFE trademark is filed in the Advertising, Business and Retail Services and Restaurant & Hotel Services categories with the following description:
Retail book store services; On-line retail store services featuring books.
Coffee shop services
General Information
| Serial Number | 99425952 |
| Word Mark | HEARTS & LATTES BOOKSTORE & CAFE |
| Filing Date | Thursday, October 2, 2025 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Thursday, October 2, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Description of Mark | The mark consists of the stylized wording “Hearts & Lattes” with “Hearts” in coral red, “&” in golden yellow, and “Lattes” in sky blue, accompanied below by the smaller green wording “BOOKSTORE & CAFE". The design features an open book icon in golden yellow to the left of “Lattes", a blue coffee cup with a brown latte and heart-shaped foam design beneath the wording, and multiple floral accents in pink, yellow and purple with green leaves surrounding the text. The overall design is presented in bright, pastel-inspired colors with a warm, cozy gradient background in reddish-brown, orange, and pink, conveying a cheerful and inviting brand identity for a romance-focused bookstore café. |
| Indication of Colors claimed | The color(s) coral red, golden yellow, sky blue, brown, pink, yellow, orange, purple and green is/are claimed as a feature of the mark. |
| Goods and Services | Retail book store services; On-line retail store services featuring books. |
| Goods and Services | Coffee shop services |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, October 2, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 043 - Services for providing food and drink; temporary accommodations. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, October 2, 2025 |
| Primary Code | 043 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Hearts & Lattes |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | ESCONDIDO, CA 92027-6744 |
Trademark Events
| Event Date | Event Description |
| Thursday, October 2, 2025 | NEW APPLICATION ENTERED |
| Thursday, October 2, 2025 | APPLICATION FILING RECEIPT MAILED |
