HEARTLAND VISION Trademark
Trademark Overview
On Wednesday, February 25, 2026, a trademark application was filed for HEARTLAND VISION with the United States Patent and Trademark Office. The USPTO has given the HEARTLAND VISION trademark a serial number of 99669849. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, July 14, 2026. This trademark is owned by LUXOTTICA OF AMERICA INC.. The HEARTLAND VISION trademark is filed in the Medical & Beauty Services & Agricultural Services category with the following description:
Medical services, namely, optician services, including eye examinations; Eyeglass fitting services; Fitting of contact lenses
General Information
| Serial Number | 99669849 |
| Word Mark | HEARTLAND VISION |
| Filing Date | Wednesday, February 25, 2026 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, July 14, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, July 14, 2026 |
Trademark Statements
| Goods and Services | Medical services, namely, optician services, including eye examinations; Eyeglass fitting services; Fitting of contact lenses |
| NOT AVAILABLE | VISION |
| Pseudo Mark | HEART LAND VISION |
Classification Information
| International Class | 044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, February 25, 2026 |
| Primary Code | 044 |
| First Use Anywhere Date | Wednesday, February 18, 1998 |
| First Use In Commerce Date | Wednesday, February 18, 1998 |
Trademark Owner History
| Party Name | LUXOTTICA OF AMERICA INC. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | MASON, OH 45040
US |
| Party Name | LUXOTTICA OF AMERICA INC. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | MASON, OH 45040
US |
Trademark Events
| Event Date | Event Description |
| Wednesday, February 25, 2026 | NEW APPLICATION ENTERED |
| Wednesday, February 25, 2026 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, February 25, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, June 12, 2026 | ASSIGNED TO EXAMINER |
| Monday, June 15, 2026 | EXAMINERS AMENDMENT -WRITTEN |
| Monday, June 15, 2026 | EXAMINERS AMENDMENT E-MAILED |
| Monday, June 15, 2026 | EXAMINER'S AMENDMENT ENTERED |
| Monday, June 15, 2026 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Monday, June 15, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, July 8, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, July 14, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, July 14, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
