HEARTBEAT Trademark
Trademark Overview
On Tuesday, February 16, 1988, a trademark application was filed for HEARTBEAT with the United States Patent and Trademark Office. The USPTO has given the HEARTBEAT trademark a serial number of 73711034. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Sunday, November 1, 2009. This trademark is owned by QUAKER OATS COMPANY, THE. The HEARTBEAT trademark is filed in the Staple Food Products category with the following description:
BREAKFAST CEREAL
General Information
| Serial Number | 73711034 |
| Word Mark | HEARTBEAT |
| Filing Date | Tuesday, February 16, 1988 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Sunday, November 1, 2009 |
| Registration Number | 1532238 |
| Registration Date | Tuesday, March 28, 1989 |
| Mark Drawing | 1000 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, July 26, 1988 |
Trademark Statements
| Goods and Services | BREAKFAST CEREAL |
| Pseudo Mark | HEART BEAT |
Classification Information
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Sunday, November 1, 2009 |
| Primary Code | 030 |
| First Use Anywhere Date | Friday, October 9, 1987 |
| First Use In Commerce Date | Friday, October 9, 1987 |
Trademark Owner History
| Party Name | GFA BRANDS, INC. |
| Party Type | 41 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | CRESSKILL, NJ 07626 |
| Party Name | FITNESS FOODS, INC. |
| Party Type | 40 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | CRESSKILL, NJ 07626 |
| Party Name | QUAKER OATS COMPANY, THE |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | CHICAGO, IL 60610 |
| Party Name | QUAKER OATS COMPANY, THE |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | CHICAGO, IL 60610 |
| Party Name | QUAKER OATS COMPANY, THE |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | CHICAGO, IL 60610 |
Trademark Events
| Event Date | Event Description |
| Wednesday, November 18, 2009 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, November 11, 2009 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Sunday, November 1, 2009 | CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9 |
| Wednesday, August 20, 2008 | CASE FILE IN TICRS |
| Wednesday, November 7, 2007 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, June 6, 2007 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, June 6, 2007 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, June 6, 2007 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, May 23, 2007 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, November 22, 1995 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Friday, March 24, 1995 | REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED |
| Tuesday, March 28, 1989 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, July 26, 1988 | PUBLISHED FOR OPPOSITION |
| Friday, June 24, 1988 | NOTICE OF PUBLICATION |
| Monday, May 23, 1988 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, May 17, 1988 | ASSIGNED TO EXAMINER |
