HEART STANDARD Trademark

Trademark Overview

On Monday, June 15, 2026, a trademark application was filed for HEART STANDARD with the United States Patent and Trademark Office. The USPTO has given the HEART STANDARD trademark a serial number of 99885881. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Monday, June 15, 2026. This trademark is owned by Southwest Airlines Co.. The HEART STANDARD trademark is filed in the Restaurant & Hotel Services category with the following description:

Booking and arranging of access to airport lounges; Providing information in the field of temporary lodging and accommodations for for travelers; Providing online reservations and bookings for temporary lodging and accommodations; Providing hotel accommodation information via a website; Reservation of hotel rooms for travelers; Arranging holiday accommodation
heart standard

General Information

Serial Number99885881
Word MarkHEART STANDARD
Filing DateMonday, June 15, 2026
Status630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER
Status DateMonday, June 15, 2026
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateNOT AVAILABLE

Trademark Statements

Goods and ServicesBooking and arranging of access to airport lounges; Providing information in the field of temporary lodging and accommodations for for travelers; Providing online reservations and bookings for temporary lodging and accommodations; Providing hotel accommodation information via a website; Reservation of hotel rooms for travelers; Arranging holiday accommodation
Pseudo MarkHEART STANDARD

Classification Information

International Class043 - Services for providing food and drink; temporary accommodations.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateMonday, June 15, 2026
Primary Code043
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History

Party NameSouthwest Airlines Co.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressDallas, TX 75235
US

Trademark Events

Event DateEvent Description
Monday, June 15, 2026NEW APPLICATION ENTERED
Monday, June 15, 2026NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, June 15, 2026APPLICATION FILING RECEIPT MAILED

Related Keywords

standard heart providing lodging travelers hotel accommodation temporary accommodations arranging information website