Trademark Overview
On Monday, June 30, 2025, a trademark application was filed for HEART OF JOY with the United States Patent and Trademark Office. The USPTO has given the HEART OF JOY trademark a serial number of 79433424. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Thursday, September 25, 2025. This trademark is owned by Bayerische Motoren Werke Aktiengesellschaft. The HEART OF JOY trademark is filed in the Computer & Software Products & Electrical & Scientific Products and Vehicles & Locomotive Products categories with the following description:
Recorded content; media content; data storage devices; USB flash drives; USB cables; USB charging ports; power bank chargers; databases (electronic); data processing apparatus; software; software applications (apps); information technology and audio-visual, multimedia and photographic equipment; communications apparatus; magnets, magnetizers and demagnetizers; scientific and laboratory devices for treatment using electricity; apparatus, instruments and cables for electricity; electrical and electronic components; optical equipment and apparatus; amplifiers and emphasisers; optical apparatus and instruments; spectacles; sunglasses; safety goggles; spectacle cases; universal cases for mobile telephones; protective sleeves for mobile telephones; protective cases for tablets; bags adapted for laptops; computer peripheral devices; computer mouses; trackpads; safety, security, protection and signalling devices; reflective safety vests; diving equipment; navigation, guidance, tracking, target...
Vehicles; motorcycles; bicycles; apparatus for locomotion by land; kinematic chains for land vehicles; engines for land vehicles; parts and fittings for vehicles.
