HEART OF JOY Trademark

Trademark Overview


On Monday, June 30, 2025, a trademark application was filed for HEART OF JOY with the United States Patent and Trademark Office. The USPTO has given the HEART OF JOY trademark a serial number of 79433424. The federal status of this trademark filing is NON-FINAL ACTION COUNTED - NOT MAILED as of Friday, January 30, 2026. This trademark is owned by Bayerische Motoren Werke Aktiengesellschaft. The HEART OF JOY trademark is filed in the Computer & Software Products & Electrical & Scientific Products and Vehicles & Locomotive Products categories with the following description:

Vehicles; motorcycles; bicycles; apparatus for locomotion by land; kinematic chains for land vehicles; engines for land vehicles; parts and fittings for vehicles.

Recorded content; media content; data storage devices; USB flash drives; USB cables; USB charging ports; power bank chargers; databases (electronic); data processing apparatus; software; software applications (apps); information technology and audio-visual, multimedia and photographic equipment; communications apparatus; magnets, magnetizers and demagnetizers; scientific and laboratory devices for treatment using electricity; apparatus, instruments and cables for electricity; electrical and electronic components; optical equipment and apparatus; amplifiers and emphasisers; optical apparatus and instruments; spectacles; sunglasses; safety goggles; spectacle cases; universal cases for mobile telephones; protective sleeves for mobile telephones; protective cases for tablets; bags adapted for laptops; computer peripheral devices; computer mouses; trackpads; safety, security, protection and signalling devices; reflective safety vests; diving equipment; navigation, guidance, tracking, target...
heart of joy

General Information


Serial Number79433424
Word MarkHEART OF JOY
Filing DateMonday, June 30, 2025
Status640 - NON-FINAL ACTION COUNTED - NOT MAILED
Status DateFriday, January 30, 2026
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesVehicles; motorcycles; bicycles; apparatus for locomotion by land; kinematic chains for land vehicles; engines for land vehicles; parts and fittings for vehicles.
Goods and ServicesRecorded content; media content; data storage devices; USB flash drives; USB cables; USB charging ports; power bank chargers; databases (electronic); data processing apparatus; software; software applications (apps); information technology and audio-visual, multimedia and photographic equipment; communications apparatus; magnets, magnetizers and demagnetizers; scientific and laboratory devices for treatment using electricity; apparatus, instruments and cables for electricity; electrical and electronic components; optical equipment and apparatus; amplifiers and emphasisers; optical apparatus and instruments; spectacles; sunglasses; safety goggles; spectacle cases; universal cases for mobile telephones; protective sleeves for mobile telephones; protective cases for tablets; bags adapted for laptops; computer peripheral devices; computer mouses; trackpads; safety, security, protection and signalling devices; reflective safety vests; diving equipment; navigation, guidance, tracking, targeting and map making equipment; measuring, detecting and monitoring instruments, indicators and controllers; scientific research and laboratory apparatus, educational apparatus and simulators; parts of protective clothing for motorcyclists; helmets for motorcyclists; protective helmets for cyclists; protective helmets for children; parts and accessories for all the aforesaid goods, included in this class.

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateMonday, September 29, 2025
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class012 - Vehicles; apparatus for locomotion by land, air, or water.
US Class Codes019, 021, 023, 031, 035, 044
Class Status Code6 - Active
Class Status DateMonday, September 29, 2025
Primary Code012
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameBayerische Motoren Werke Aktiengesellschaft
Party Type10 - Original Applicant
Legal Entity Type25 - NOT AVAILABLE
AddressMunich 80809
DE

Trademark Events


Event DateEvent Description
Thursday, September 25, 2025SN ASSIGNED FOR SECT 66A APPL FROM IB
Monday, September 29, 2025LIMITATION FROM ORIGINAL APPLICATION ENTERED
Thursday, January 22, 2026TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, January 22, 2026APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, January 22, 2026TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, January 22, 2026ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, January 28, 2026NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, January 28, 2026APPLICATION FILING RECEIPT MAILED
Thursday, January 29, 2026ASSIGNED TO EXAMINER
Friday, January 30, 2026NON-FINAL ACTION WRITTEN
Saturday, January 31, 2026NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW