HEART OF JOY Trademark
Trademark Overview
On Monday, June 30, 2025, a trademark application was filed for HEART OF JOY with the United States Patent and Trademark Office. The USPTO has given the HEART OF JOY trademark a serial number of 79433424. The federal status of this trademark filing is PUBLICATION/ISSUE REVIEW COMPLETE as of Tuesday, June 30, 2026. This trademark is owned by Bayerische Motoren Werke Aktiengesellschaft. The HEART OF JOY trademark is filed in the Computer & Software Products & Electrical & Scientific Products and Vehicles & Locomotive Products categories with the following description:
Land vehicles; motorcycles; bicycles; apparatus for locomotion by land, namely, land vehicles; kinematic driving chains for land vehicles; engines for land vehicles; parts for land vehicles, namely, structural parts, braking systems, vehicle power train mechanisms comprised of clutch, transmission, drive shafts and differentials.
Data processing apparatus; recorded software for controlling the drivetrain, brakes, energy recuperation, steering, acceleration, and deceleration of a vehicle, and recorded software for optimizing the dynamic performance of a vehicle; information technology equipment, namely, computer hardware used in vehicles for processing control functions of the drivetrain, brakes, energy recuperation, steering, acceleration, and deceleration of a vehicle, and computer hardware used in vehicles for optimizing the dynamic performance of a vehicle; electrical and electronic components of vehicles, namely, electronic control units and sensors for controlling the drivetrain, brakes, energy recuperation, steering, acceleration, and deceleration of a vehicle, and electronic control units and sensors for optimizing the dynamic performance of a vehicle; measuring, detecting and monitoring controllers, namely, electronic control units for controlling the drivetrain, brakes, energy recuperation, steering, a...
General Information
| Serial Number | 79433424 |
| Word Mark | HEART OF JOY |
| Filing Date | Monday, June 30, 2025 |
| Status | 681 - PUBLICATION/ISSUE REVIEW COMPLETE |
| Status Date | Tuesday, June 30, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, July 21, 2026 |
Trademark Statements
| Goods and Services | Land vehicles; motorcycles; bicycles; apparatus for locomotion by land, namely, land vehicles; kinematic driving chains for land vehicles; engines for land vehicles; parts for land vehicles, namely, structural parts, braking systems, vehicle power train mechanisms comprised of clutch, transmission, drive shafts and differentials. |
| Goods and Services | Data processing apparatus; recorded software for controlling the drivetrain, brakes, energy recuperation, steering, acceleration, and deceleration of a vehicle, and recorded software for optimizing the dynamic performance of a vehicle; information technology equipment, namely, computer hardware used in vehicles for processing control functions of the drivetrain, brakes, energy recuperation, steering, acceleration, and deceleration of a vehicle, and computer hardware used in vehicles for optimizing the dynamic performance of a vehicle; electrical and electronic components of vehicles, namely, electronic control units and sensors for controlling the drivetrain, brakes, energy recuperation, steering, acceleration, and deceleration of a vehicle, and electronic control units and sensors for optimizing the dynamic performance of a vehicle; measuring, detecting and monitoring controllers, namely, electronic control units for controlling the drivetrain, brakes, energy recuperation, steering, acceleration, and deceleration of a vehicle, and electronic control units for optimizing the dynamic performance of a vehicle. |
Classification Information
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, September 29, 2025 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 012 - Vehicles; apparatus for locomotion by land, air, or water. |
| US Class Codes | 019, 021, 023, 031, 035, 044 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, September 29, 2025 |
| Primary Code | 012 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Bayerische Motoren Werke Aktiengesellschaft |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 25 - NOT AVAILABLE |
| Address | Munich 80809
DE |
Trademark Events
| Event Date | Event Description |
| Thursday, September 25, 2025 | SN ASSIGNED FOR SECT 66A APPL FROM IB |
| Monday, September 29, 2025 | LIMITATION FROM ORIGINAL APPLICATION ENTERED |
| Thursday, January 22, 2026 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Thursday, January 22, 2026 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Thursday, January 22, 2026 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, January 22, 2026 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, January 28, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, January 28, 2026 | APPLICATION FILING RECEIPT MAILED |
| Thursday, January 29, 2026 | ASSIGNED TO EXAMINER |
| Friday, January 30, 2026 | NON-FINAL ACTION WRITTEN |
| Saturday, January 31, 2026 | NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW |
| Saturday, February 28, 2026 | REFUSAL PROCESSED BY MPU |
| Saturday, February 28, 2026 | NON-FINAL ACTION MAILED - REFUSAL SENT TO IB |
| Thursday, March 19, 2026 | REFUSAL PROCESSED BY IB |
| Friday, June 19, 2026 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, June 19, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, June 19, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, June 22, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
