HEART OF GOLD Trademark

Trademark Overview


On Monday, February 3, 2003, a trademark application was filed for HEART OF GOLD with the United States Patent and Trademark Office. The USPTO has given the HEART OF GOLD trademark a serial number of 78209983. The federal status of this trademark filing is REGISTERED AND RENEWED as of Thursday, March 27, 2025. This trademark is owned by SC LICENSING CORP. The HEART OF GOLD trademark is filed in the Cosmetics & Cleaning Products, Houseware & Glass Products, Lace, Ribbons, and Embroidery & Fancy Goods categories with the following description:

Wigs, hair pieces, wig forms, test hair swatches for wigs, hair caps and chin straps for styling wigs

[ Wig accessories, namely, hair spray, hair shampoo, hair conditioner, and hair styling gel for wigs ]

[ Brushes for wigs ]
heart of gold

General Information


Serial Number78209983
Word MarkHEART OF GOLD
Filing DateMonday, February 3, 2003
Status800 - REGISTERED AND RENEWED
Status DateThursday, March 27, 2025
Registration Number2899428
Registration DateTuesday, November 2, 2004
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, August 10, 2004

Trademark Statements


Description of MarkThe mark consists of heart of gold all lower case in gold lettering with a stenciled heart in the middle of the "of" in heart of gold.
Certificate of Correction for RegistrationIn the statement, line 1, through line 2, "SC LICENSING CORP (DELAWARE CORPORATION)" should be deleted, and "SC LICENSING CORP (MASSACHUSETTS CORPORATION)" should be inserted.
Goods and ServicesWigs, hair pieces, wig forms, test hair swatches for wigs, hair caps and chin straps for styling wigs
Goods and Services[ Wig accessories, namely, hair spray, hair shampoo, hair conditioner, and hair styling gel for wigs ]
Indication of Colors claimedThe color(s) gold is/are claimed as a feature of the mark.
Goods and Services[ Brushes for wigs ]

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status CodeB - Sec. 8 - Class(es) in a Multiple Class registration
Class Status DateThursday, November 13, 2014
Primary Code003
First Use Anywhere DateWednesday, January 1, 2003
First Use In Commerce DateWednesday, January 1, 2003

International Class021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes.
US Class Codes002, 013, 023, 029, 030, 033, 040, 050
Class Status CodeB - Sec. 8 - Class(es) in a Multiple Class registration
Class Status DateThursday, November 13, 2014
Primary Code021
First Use Anywhere DateWednesday, January 1, 2003
First Use In Commerce DateWednesday, January 1, 2003

International Class026 - Lace and embroidery, ribbons and braid; buttons, hooks and eyes, pins and needles; artificial flowers.
US Class Codes037, 039, 040, 042, 050
Class Status Code6 - Active
Class Status DateThursday, February 27, 2003
Primary Code026
First Use Anywhere DateWednesday, January 1, 2003
First Use In Commerce DateWednesday, January 1, 2003

Trademark Owner History


Party NameSILVER STAR BRANDS, INC.
Party Type32 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressOSHKOSH, WI 54901

Party NameSC CORPORATION
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressWEST BRIDGEWATER, MA 02379

Party NameSC LICENSING CORP
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressWEST BRIDGEWATER, MA 02379

Party NameSC LICENSING CORP
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressSOUTH EASTON, MA 02375

Party NameSC LICENSING CORP
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressSOUTH EASTON, MA 02375

Trademark Events


Event DateEvent Description
Wednesday, October 8, 2003PAPER RECEIVED
Wednesday, July 16, 2003ASSIGNED TO EXAMINER
Thursday, July 17, 2003NON-FINAL ACTION E-MAILED
Tuesday, April 6, 2004CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, April 7, 2004PAPER RECEIVED
Thursday, May 27, 2004APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, November 2, 2004REGISTERED-PRINCIPAL REGISTER
Wednesday, October 8, 2003CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, November 18, 2003FINAL REFUSAL MAILED
Tuesday, April 6, 2004TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, April 7, 2004CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, July 21, 2004NOTICE OF PUBLICATION
Tuesday, August 10, 2004PUBLISHED FOR OPPOSITION
Wednesday, November 10, 2010CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, November 13, 2014REGISTERED - PARTIAL SEC. 8 (10-YR) ACCEPTED
Wednesday, January 31, 2007TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, January 31, 2007APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, October 29, 2010TEAS SECTION 8 & 15 RECEIVED
Wednesday, November 10, 2010REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Wednesday, August 1, 2012ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Tuesday, October 28, 2014TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, October 28, 2014TEAS SECTION 8 & 9 RECEIVED
Thursday, November 13, 2014CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, November 13, 2014REGISTERED - SEC. 9 GRANTED/CHECK RECORD FOR SEC. 8
Thursday, November 13, 2014REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Thursday, November 13, 2014NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED
Wednesday, October 19, 2016ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, November 25, 2015AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, April 27, 2016ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Thursday, November 2, 2023COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Friday, November 1, 2024TEAS SECTION 8 & 9 RECEIVED
Friday, March 7, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, March 7, 2025POST REGISTRATION ACTION MAILED - SEC. 8 & 9
Monday, March 24, 2025TEAS SECTION 7 REQUEST RECEIVED
Thursday, March 27, 2025CORRECTION UNDER SECTION 7 - PROCESSED
Thursday, March 27, 2025REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Thursday, March 27, 2025REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Thursday, March 27, 2025NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Thursday, March 27, 2025ON HOLD - ELECTRONIC RECORD REVIEW REQUIRED
Tuesday, April 29, 2025NOTICE OF UPDATED REGISTRATION CONFIRMATION EMAILED
Wednesday, July 9, 2025ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Thursday, July 10, 2025AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP