HEALTHY, BEAUTIFUL SMILES FOR LIFE Trademark

Trademark Overview


On Wednesday, April 28, 2004, a trademark application was filed for HEALTHY, BEAUTIFUL SMILES FOR LIFE with the United States Patent and Trademark Office. The USPTO has given the HEALTHY, BEAUTIFUL SMILES FOR LIFE trademark a serial number of 78409492. The federal status of this trademark filing is REGISTERED AND RENEWED as of Saturday, March 17, 2018. This trademark is owned by The Procter & Gamble Company. The HEALTHY, BEAUTIFUL SMILES FOR LIFE trademark is filed in the Cosmetics & Cleaning Products, Pharmaceutical Products, and Houseware & Glass Products categories with the following description:

Dentifrices, toothpaste, cosmetic tooth whiteners, non-medicated oral rinses

[ Anti-cavity oral rinses ]

Toothbrushes; dental floss
healthy, beautiful smiles for life

General Information


Serial Number78409492
Word MarkHEALTHY, BEAUTIFUL SMILES FOR LIFE
Filing DateWednesday, April 28, 2004
Status800 - REGISTERED AND RENEWED
Status DateSaturday, March 17, 2018
Registration Number3392766
Registration DateTuesday, March 4, 2008
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, September 27, 2005

Trademark Statements


Goods and ServicesDentifrices, toothpaste, cosmetic tooth whiteners, non-medicated oral rinses
Goods and Services[ Anti-cavity oral rinses ]
Goods and ServicesToothbrushes; dental floss

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateThursday, May 6, 2004
Primary Code003
First Use Anywhere DateTuesday, January 24, 2006
First Use In Commerce DateTuesday, January 24, 2006

International Class005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides.
US Class Codes006, 018, 044, 046, 051, 052
Class Status CodeB - Sec. 8 - Class(es) in a Multiple Class registration
Class Status DateSaturday, March 17, 2018
Primary Code005
First Use Anywhere DateTuesday, January 24, 2006
First Use In Commerce DateTuesday, January 24, 2006

International Class021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes.
US Class Codes002, 013, 023, 029, 030, 033, 040, 050
Class Status Code6 - Active
Class Status DateThursday, May 6, 2004
Primary Code021
First Use Anywhere DateTuesday, January 24, 2006
First Use In Commerce DateTuesday, January 24, 2006

Trademark Owner History


Party NameThe Procter & Gamble Company
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressCincinnati, OH 45202

Party NameThe Procter & Gamble Company
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressCincinnati, OH 45202

Party NameThe Procter & Gamble Company
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressCincinnati, OH 45202

Trademark Events


Event DateEvent Description
Saturday, March 17, 2018NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED
Saturday, March 17, 2018REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Saturday, March 17, 2018REGISTERED - SEC. 9 GRANTED/CHECK RECORD FOR SEC. 8
Saturday, March 17, 2018REGISTERED - PARTIAL SEC. 8 (10-YR) ACCEPTED
Friday, March 16, 2018CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, March 2, 2018TEAS SECTION 8 & 9 RECEIVED
Saturday, March 4, 2017COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Wednesday, November 13, 2013NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Wednesday, November 13, 2013REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Tuesday, October 22, 2013REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Thursday, November 7, 2013CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, October 22, 2013TEAS SECTION 8 & 15 RECEIVED
Wednesday, August 6, 2008TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, March 4, 2008REGISTERED-PRINCIPAL REGISTER
Friday, January 25, 2008LAW OFFICE REGISTRATION REVIEW COMPLETED
Friday, January 25, 2008ASSIGNED TO LIE
Thursday, December 13, 2007ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Monday, December 3, 2007STATEMENT OF USE PROCESSING COMPLETE
Thursday, November 1, 2007USE AMENDMENT FILED
Thursday, November 1, 2007TEAS STATEMENT OF USE RECEIVED
Tuesday, September 11, 2007EXTENSION 3 GRANTED
Monday, June 18, 2007EXTENSION 3 FILED
Monday, June 18, 2007TEAS EXTENSION RECEIVED
Wednesday, May 9, 2007ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, May 9, 2007TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Saturday, February 24, 2007EXTENSION 2 GRANTED
Tuesday, December 19, 2006EXTENSION 2 FILED
Tuesday, December 19, 2006TEAS EXTENSION RECEIVED
Monday, July 17, 2006EXTENSION 1 GRANTED
Tuesday, June 20, 2006EXTENSION 1 FILED
Tuesday, June 20, 2006TEAS EXTENSION RECEIVED
Friday, June 16, 2006ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, June 16, 2006TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, February 10, 2006ASSIGNED TO EXAMINER
Tuesday, December 20, 2005NOA MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, September 27, 2005PUBLISHED FOR OPPOSITION
Thursday, September 22, 2005ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, September 22, 2005TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, September 7, 2005NOTICE OF PUBLICATION
Friday, June 10, 2005LAW OFFICE PUBLICATION REVIEW COMPLETED
Friday, June 3, 2005ASSIGNED TO LIE
Thursday, June 2, 2005APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, June 2, 2005EXAMINER'S AMENDMENT ENTERED
Monday, January 10, 2005EXAMINERS AMENDMENT E-MAILED
Monday, January 10, 2005EXAMINERS AMENDMENT -WRITTEN
Monday, December 20, 2004TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, December 13, 2004CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, December 13, 2004TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, December 7, 2004EXAMINER'S AMENDMENT AND/OR PRIORITY ACTION E-MAILED
Tuesday, December 7, 2004EXAMINERS AMENDMENT AND/OR PRIORITY ACTION - COMPLETED
Tuesday, November 23, 2004ASSIGNED TO EXAMINER
Thursday, May 6, 2004NEW APPLICATION ENTERED IN TRAM