HEA Trademark

Trademark Overview


On Wednesday, December 12, 2018, a trademark application was filed for HEA with the United States Patent and Trademark Office. The USPTO has given the HEA trademark a serial number of 88223759. The federal status of this trademark filing is SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED as of Friday, September 19, 2025. This trademark is owned by HEALTHY EYES ADVANTAGE, INC.. The HEA trademark is filed in the Advertising, Business and Retail Services and Insurance & Financial Services categories with the following description:

Consolidated billing services; Group purchasing services in the field of eye care, namely, financial services in the nature of payment collection and processing services for participating members of the group purchasing program from associated eye care vendors based on negotiated pricing terms available to such members

Administering discount group purchasing programs for the eye care industry by negotiating contracts with vendors of optometric and eye care products and services to enable independent eye care professionals participating as members to purchase such products and services in accordance with negotiated pricing terms; Business services, namely, marketing services and sales optimization and management services for independent eye care professionals; Association services, namely, promoting the interests of independent eye care and optometric professionals by providing strategically sourced eye care products and services for favorable negotiated prices
hea

General Information


Serial Number88223759
Word MarkHEA
Filing DateWednesday, December 12, 2018
Status702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED
Status DateFriday, September 19, 2025
Registration Number5799495
Registration DateTuesday, July 9, 2019
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, April 23, 2019

Trademark Statements


Description of MarkThe mark consists of the stylized wording "HEA", the "H" having a stylized vertical line between it to form the connecting line, the "E" being made up of three horizontal bars, and the "A" being a triangle.
Pseudo MarkHEALTHY EYES ADVANTAGE
Goods and ServicesConsolidated billing services; Group purchasing services in the field of eye care, namely, financial services in the nature of payment collection and processing services for participating members of the group purchasing program from associated eye care vendors based on negotiated pricing terms available to such members
Indication of Colors claimedColor is not claimed as a feature of the mark.
Goods and ServicesAdministering discount group purchasing programs for the eye care industry by negotiating contracts with vendors of optometric and eye care products and services to enable independent eye care professionals participating as members to purchase such products and services in accordance with negotiated pricing terms; Business services, namely, marketing services and sales optimization and management services for independent eye care professionals; Association services, namely, promoting the interests of independent eye care and optometric professionals by providing strategically sourced eye care products and services for favorable negotiated prices

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, January 2, 2019
Primary Code035
First Use Anywhere DateWednesday, November 1, 2017
First Use In Commerce DateWednesday, November 8, 2017

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, January 2, 2019
Primary Code036
First Use Anywhere DateWednesday, November 1, 2017
First Use In Commerce DateWednesday, November 8, 2017

Trademark Owner History


Party NameHEALTHY EYES ADVANTAGE, LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressBOCA RATON, FL 33487

Party NameHEALTHY EYES ADVANTAGE, INC.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressTempe, AZ 85282

Party NameHEALTHY EYES ADVANTAGE, INC.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressTempe, AZ 85282

Party NameHEALTHY EYES ADVANTAGE, INC.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressTempe, AZ 85282

Trademark Events


Event DateEvent Description
Thursday, January 3, 2019NOTICE OF DESIGN SEARCH CODE E-MAILED
Tuesday, April 23, 2019OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Wednesday, March 4, 2020AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Saturday, December 15, 2018NEW APPLICATION ENTERED
Wednesday, January 2, 2019NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, March 7, 2019ASSIGNED TO EXAMINER
Thursday, March 14, 2019APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, April 3, 2019NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, April 23, 2019PUBLISHED FOR OPPOSITION
Tuesday, July 9, 2019REGISTERED-PRINCIPAL REGISTER
Wednesday, January 25, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, January 25, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, February 25, 2025TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, February 25, 2025ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, January 25, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, January 25, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, January 25, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, July 9, 2024COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, February 25, 2025TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, May 9, 2025TEAS SECTION 8 & 15 RECEIVED
Friday, September 19, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, September 19, 2025REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Friday, September 19, 2025NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED