H.E WWW.MYHIDDENESSENTIALS.COM · WE DO CUSTOM BOXES YOUR WAY · Trademark
Trademark Overview
On Monday, March 26, 2018, a trademark application was filed for H.E WWW.MYHIDDENESSENTIALS.COM · WE DO CUSTOM BOXES YOUR WAY · with the United States Patent and Trademark Office. The USPTO has given the H.E WWW.MYHIDDENESSENTIALS.COM · WE DO CUSTOM BOXES YOUR WAY · trademark a serial number of 87849945. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, June 6, 2025. This trademark is owned by Hidden Essentials LLC. The H.E WWW.MYHIDDENESSENTIALS.COM · WE DO CUSTOM BOXES YOUR WAY · trademark is filed in the Furniture Products category with the following description:
Non-metal storage boxes of wood for use in storing cosmetic and beauty products
General Information
| Serial Number | 87849945 |
| Word Mark | H.E WWW.MYHIDDENESSENTIALS.COM · WE DO CUSTOM BOXES YOUR WAY · |
| Filing Date | Monday, March 26, 2018 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, June 6, 2025 |
| Registration Number | 5615329 |
| Registration Date | Tuesday, November 27, 2018 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, September 11, 2018 |
Trademark Statements
| Description of Mark | The mark consists of the initials "H.E" under the three bottles logo inside the inner square of the logo, with the phrase "www.myhiddenessentials.com · we do custom boxes your way ·" wrapping from the middle of the left side counterclockwise around the square logo, and another square outline encases the entire rest of the logo. |
| Pseudo Mark | HIDDEN. ESSENTIALS MY HIDDEN ESSENTIALS · WE DO CUSTOM BOXES YOUR WAY · |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Non-metal storage boxes of wood for use in storing cosmetic and beauty products |
Classification Information
| International Class | 020 - Furniture, mirrors, picture frames; goods (not included in other classes) of wood, cork, reed, cane, wicker, horn, bone, ivory, whalebone, shell, amber, mother-of-pearl, meerschaum and substitutes for all these materials, or of plastics. |
| US Class Codes | 002, 013, 022, 025, 032, 050 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, June 6, 2025 |
| Primary Code | 020 |
| First Use Anywhere Date | Sunday, January 1, 2017 |
| First Use In Commerce Date | Sunday, January 1, 2017 |
Trademark Owner History
| Party Name | Hidden Essentials LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Decatur, GA 30030 |
| Party Name | Hidden Essentials LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Decatur, GA 30030 |
| Party Name | Hidden Essentials LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Decatur, GA 30030 |
Trademark Events
| Event Date | Event Description |
| Tuesday, April 3, 2018 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, July 10, 2018 | ASSIGNED TO EXAMINER |
| Monday, April 2, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, July 11, 2018 | EXAMINERS AMENDMENT -WRITTEN |
| Wednesday, July 11, 2018 | EXAMINERS AMENDMENT E-MAILED |
| Wednesday, July 11, 2018 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Wednesday, July 11, 2018 | EXAMINER'S AMENDMENT ENTERED |
| Wednesday, July 11, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, August 2, 2018 | ASSIGNED TO LIE |
| Wednesday, August 22, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, September 11, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, November 27, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Monday, November 27, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, June 6, 2025 | CANCELLED SEC. 8 (6-YR) |
| Tuesday, September 11, 2018 | PUBLISHED FOR OPPOSITION |
