| Serial Number | 97012861 |
| Word Mark | HB DIRECT |
| Filing Date | Sunday, September 5, 2021 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, October 18, 2022 |
| Registration Number | 6876027 |
| Registration Date | Tuesday, October 18, 2022 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, August 2, 2022 |
| Description of Mark | The mark consists of the wording "HB Direct" depicted in white with a white and black rectangular carrier, all depicted on a square shaped blue background. |
| Goods and Services | Children's educational toys for developing fine motor and cognitive skills |
| Indication of Colors claimed | The color(s) blue, black, and white is/are claimed as a feature of the mark. |
| Disclaimer with Predetermined Text | "DIRECT" |
| International Class | 028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees. |
| US Class Codes | 022, 023, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Saturday, October 16, 2021 |
| Primary Code | 028 |
| First Use Anywhere Date | Friday, January 1, 2021 |
| First Use In Commerce Date | Wednesday, May 5, 2021 |
| Party Name | HAYES BRANDS, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | GREENSBORO, NC 27410 |
| Party Name | HAYES BRANDS, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | GREENSBORO, NC 27410 |
| Party Name | HAYES BRANDS, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | GREENSBORO, NC 27410 |
| Event Date | Event Description |
| Tuesday, October 18, 2022 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, October 18, 2022 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, August 2, 2022 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, August 2, 2022 | PUBLISHED FOR OPPOSITION |
| Wednesday, July 13, 2022 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Wednesday, June 29, 2022 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, June 29, 2022 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, June 29, 2022 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, June 29, 2022 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, June 23, 2022 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, June 23, 2022 | NON-FINAL ACTION E-MAILED |
| Thursday, June 23, 2022 | NON-FINAL ACTION WRITTEN |
| Thursday, June 9, 2022 | ASSIGNED TO EXAMINER |
| Tuesday, October 19, 2021 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Saturday, October 16, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Wednesday, September 8, 2021 | NEW APPLICATION ENTERED IN TRAM |