HAVAIANAS ORIGINAL FROM BRAZIL SINCE 1962 Trademark
Trademark Overview
On Wednesday, January 14, 2026, a trademark application was filed for HAVAIANAS ORIGINAL FROM BRAZIL SINCE 1962 with the United States Patent and Trademark Office. The USPTO has given the HAVAIANAS ORIGINAL FROM BRAZIL SINCE 1962 trademark a serial number of 99594023. The federal status of this trademark filing is PUBLICATION/ISSUE REVIEW COMPLETE as of Thursday, June 25, 2026. This trademark is owned by Alpargatas S.A.. The HAVAIANAS ORIGINAL FROM BRAZIL SINCE 1962 trademark is filed in the Clothing & Apparel Products category with the following description:
Footwear
General Information
| Serial Number | 99594023 |
| Word Mark | HAVAIANAS ORIGINAL FROM BRAZIL SINCE 1962 |
| Filing Date | Wednesday, January 14, 2026 |
| Status | 681 - PUBLICATION/ISSUE REVIEW COMPLETE |
| Status Date | Thursday, June 25, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, July 14, 2026 |
Trademark Statements
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Pseudo Mark | HAVAIANAS ORIGINAL FROM BRAZIL SINCE ONE NINE SIX TWO; HAVAIANAS ORIGINAL FROM BRAZIL SINCE NINETEEN SIXTY TWO; HAVAIANAS ORIGINAL FROM BRAZIL SINCE ONE THOUSAND NINE HUNDRED SIXTY TWO |
| NOT AVAILABLE | "ORIGINAL FROM BRAZIL SINCE 1962" |
| Description of Mark | The mark consists of a stylized horizontal design with the word "HAVAIANAS" and the phrase "ORIGINAL FROM BRAZIL SINCE 1962" stacked below. |
| Goods and Services | Footwear |
| Translation of Words in Mark | The English translation of the Portuguese wording "HAVAIANAS" in the mark is "HAWAIIAN". |
| Section 2(f) Limitation Statement | as to "HAVAIANAS". |
Classification Information
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, January 14, 2026 |
| Primary Code | 025 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Alpargatas S.A. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | São Paulo - SP 04794-000
BR |
Trademark Events
| Event Date | Event Description |
| Wednesday, January 14, 2026 | NEW APPLICATION ENTERED |
| Wednesday, January 14, 2026 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, January 14, 2026 | TEAS VOLUNTARY AMENDMENT RECEIVED |
| Wednesday, January 14, 2026 | TEAS AMENDMENT ENTERED BEFORE ATTORNEY ASSIGNED |
| Monday, May 4, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, May 12, 2026 | ASSIGNED TO EXAMINER |
| Monday, May 25, 2026 | NON-FINAL ACTION WRITTEN |
| Monday, May 25, 2026 | NON-FINAL ACTION E-MAILED |
| Monday, May 25, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, June 17, 2026 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, June 17, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, June 17, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, June 18, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, July 8, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
