| Serial Number | 99283190 |
| Word Mark | HAUS |
| Filing Date | Monday, July 14, 2025 |
| Status | 661 - RESPONSE AFTER NON-FINAL ACTION - ENTERED |
| Status Date | Friday, February 20, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
| Translation of Words in Mark | The English translation of HAUS in the mark is HOUSE. |
| Goods and Services | Advertising and marketing services; Advertising consulting; Marketing services, namely, managing advertising promotional campaigns; Data processing services and analysis of advertising data for business purposes, namely, gathering, managing, tracking, analyzing and reporting on business metrics, namely, customer data, transaction data, location data, event data, demographic data, behavioral information, data on computer network use and users, and data on consumer responses to advertisements and promotional materials intended to optimize marketing strategies; Collection, compilation and systematization of information into computer databases; Management and compilation of information into computer media databases being computerized database management; Market research and market analysis; Business data analysis services, namely, providing real-time business intelligence; Business management analysis, namely, reporting progress and providing recommendations for identifying and reporting advertising campaign recommendations and opportunities; Consumer trend analysis services in the nature of market research; Market segmentation consultation, namely, segmentation and profiling of market data; Marketing studies being market research studies; Analyzing business data for optimizing advertising campaigns using artificial intelligence and machine learning to determine insights from proprietary data, first-party data, and third-party data, optimize marketing efforts, identify business opportunities, generate marketing content, and manage advertising campaigns; Statistical analysis and compilation for business purposes; Providing consulting services in the field of facilitating the planning, buying, and selling of media, namely, independent and digital media sales representation, agency, purchasing and consulting services for others; Advertising services to create brand identity for others, namely, brand creation, positioning and strategy services; Consultancy services in relation to brand strategies, brand management, customer relationship management, marketing and consumer targeting |
| Goods and Services | Software as a service (SAAS) services featuring software for marketing analytics integration platform and software using AI for analysis of customer information; Providing online non-downloadable software for advertising information management, for reporting progress, providing recommendations, and managing advertising campaigns, in the nature of tracking, analyzing, and reporting on consumer data, demographics, and consumer behavioral information, computer network use and users for business purposes, and consumer responses to advertisements and for allowing user management of advertising campaigns; Providing online non-downloadable software for machine learning, data query, data analysis, cognitive computing, deep learning and AI; providing online non-downloadable software that uses AI to interpret, store, manage and process data in the cloud; providing online non-downloadable AI software for the optimization of advertising campaigns, media buying and strategy, and for creative analytics for campaign optimization; Scientific research and development to support quality improvement projects in the field of data analytics and data analytics services; Automation of advertising purchasing processes |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, July 14, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Thursday, July 22, 2021 |
| First Use In Commerce Date | Tuesday, February 1, 2022 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, July 14, 2025 |
| Primary Code | 042 |
| First Use Anywhere Date | Thursday, July 22, 2021 |
| First Use In Commerce Date | Tuesday, February 1, 2022 |
| Party Name | Haus Analytics, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | San Francisco, CA 94107 US |
| Event Date | Event Description |
| Monday, July 14, 2025 | NEW APPLICATION ENTERED |
| Monday, July 14, 2025 | APPLICATION FILING RECEIPT MAILED |
| Tuesday, November 18, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, December 2, 2025 | ASSIGNED TO EXAMINER |
| Monday, December 8, 2025 | NON-FINAL ACTION WRITTEN |
| Monday, December 8, 2025 | NON-FINAL ACTION E-MAILED |
| Monday, December 8, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, February 20, 2026 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, February 20, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, February 20, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |