| Serial Number | 87723129 |
| Word Mark | HATCH LOYALTY |
| Filing Date | Friday, December 15, 2017 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, July 31, 2018 |
| Registration Number | 5529130 |
| Registration Date | Tuesday, July 31, 2018 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, May 15, 2018 |
| Goods and Services | Business administration of consumer loyalty programs, namely, providing a brand loyalty and incentive rewards program for businesses that are accessible through a software platform as a service; Business administration of consumer loyalty program, namely, driving repeat frequency of program member visits, diversification and increase of member spend at brands' retail locations that are accessible through provision of an omni-channel loyalty platform; Business administration of consumer loyalty program, namely, providing insights into customer preferences, buying choices, customer reach and shopper spend |
| Disclaimer with Predetermined Text | "LOYALTY" |
| Goods and Services | Computer services, namely, providing temporary use of on-line non-downloadable software featuring a brand loyalty service and an incentive rewards program and providing a temporary use of non-downloadable cloud-based software platform as a service for engaging, obtaining and retaining customers; Computer services, namely, providing temporary use of non-downloadable cloud-based software platform for improving customer outcomes, increasing revenue opportunities and gaining competitive advantage by connecting businesses and their customers to and through social media networks; Application Service Provider (ASP) featuring a software platform as a service for brand recognition and loyalty rewards, location-based discounts and incentives, and integration to social media sites for merchant interaction with their customers; Providing a website featuring temporary use of non-downloadable software and a cloud-based software platform used for customer acquisition and brand recognition |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, January 3, 2018 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, September 5, 2017 |
| First Use In Commerce Date | Tuesday, September 5, 2017 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, January 3, 2018 |
| Primary Code | 042 |
| First Use Anywhere Date | Tuesday, September 5, 2017 |
| First Use In Commerce Date | Tuesday, September 5, 2017 |
| Party Name | STUZO, LLC |
| Party Type | 33 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | PHILADELPHIA, PA 19107 |
| Party Name | STUZO, LLC |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | PHILADELPHIA, PA 19107 |
| Party Name | STUZO, LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | PHILADELPHIA, PA 19107 |
| Party Name | Belly, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Chicago, IL 60654 |
| Party Name | Belly, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Chicago, IL 60654 |
| Party Name | Belly, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Chicago, IL 60654 |
| Event Date | Event Description |
| Monday, July 31, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Thursday, June 23, 2022 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Thursday, May 19, 2022 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, June 16, 2021 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, June 9, 2021 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, June 2, 2021 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, May 26, 2021 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, July 31, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, May 15, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 15, 2018 | PUBLISHED FOR OPPOSITION |
| Wednesday, April 25, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Wednesday, April 4, 2018 | ASSIGNED TO LIE |
| Wednesday, March 28, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, March 27, 2018 | EXAMINER'S AMENDMENT ENTERED |
| Tuesday, March 27, 2018 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Tuesday, March 27, 2018 | EXAMINERS AMENDMENT E-MAILED |
| Tuesday, March 27, 2018 | EXAMINERS AMENDMENT -WRITTEN |
| Monday, March 26, 2018 | ASSIGNED TO EXAMINER |
| Wednesday, January 3, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, December 19, 2017 | NEW APPLICATION ENTERED |