HARD EASY Trademark

Trademark Overview


On Thursday, January 21, 2016, a trademark application was filed for HARD EASY with the United States Patent and Trademark Office. The USPTO has given the HARD EASY trademark a serial number of 86882196. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, June 30, 2023. This trademark is owned by The Prudential Insurance Company of America. The HARD EASY trademark is filed in the Insurance & Financial Services category with the following description:

Insurance and financial services, namely, financial investment, and administration of retirement plans and defined contribution plans; financial investment advisory services; financial planning for retirement; insurance underwriting and administration in the field of group annuities; pension fund and retirement plan financial management services; investment of pension and retirement funds for others; administration of employee pension and retirement plans; corporate financing services; investment banking services; capital investment consultation services; securities and commodities brokerage and underwriting services; financial portfolio asset management services; investment advisory and management services; financial information provided by electronic means; retirement services for plan participants in the nature of providing engagement programs, namely, advising plan participants to engage in saving and planning for retirement and financial wellness, providing investment advice, fina...
hard easy

General Information


Serial Number86882196
Word MarkHARD EASY
Filing DateThursday, January 21, 2016
Status710 - CANCELLED - SECTION 8
Status DateFriday, June 30, 2023
Registration Number5106466
Registration DateTuesday, December 20, 2016
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, June 21, 2016

Trademark Statements


Description of Mark The mark consists of a navy blue rectangle that features the term "HARD" presented in white font and depicted within the center of the navy blue rectangle, all positioned adjacent to a yellow rectangle with rounded corners that features the term "EASY" presented in navy blue font and depicted within the center of the yellow rectangle. The white background color between the rectangles represents a transparent area and is not a feature of the mark.
Goods and ServicesInsurance and financial services, namely, financial investment, and administration of retirement plans and defined contribution plans; financial investment advisory services; financial planning for retirement; insurance underwriting and administration in the field of group annuities; pension fund and retirement plan financial management services; investment of pension and retirement funds for others; administration of employee pension and retirement plans; corporate financing services; investment banking services; capital investment consultation services; securities and commodities brokerage and underwriting services; financial portfolio asset management services; investment advisory and management services; financial information provided by electronic means; retirement services for plan participants in the nature of providing engagement programs, namely, advising plan participants to engage in saving and planning for retirement and financial wellness, providing investment advice, financial planning, and asset allocation services, namely, financial asset management
Indication of Colors claimedThe color(s) yellow, navy blue, and white is/are claimed as a feature of the mark.

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, June 30, 2023
Primary Code036
First Use Anywhere DateTuesday, March 15, 2016
First Use In Commerce DateTuesday, March 15, 2016

Trademark Owner History


Party NameEMPOWER ANNUITY INSURANCE COMPANY OF AMERICA
Party Type32 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressGREENWOOD VILLAGE, CO 80111

Party NameGREAT-WEST LIFE & ANNUITY INSURANCE COMPANY
Party Type31 - New Owner After Registration
Legal Entity Type99 - Other
AddressGreenwood Village, CO 80111

Party NameThe Prudential Insurance Company of America
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressNewark, NJ 07102

Party NameThe Prudential Insurance Company of America
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressNewark, NJ 07102

Party NameThe Prudential Insurance Company of America
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNewark, NJ 07102

Trademark Events


Event DateEvent Description
Friday, June 30, 2023CANCELLED SEC. 8 (6-YR)
Friday, November 25, 2022AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Monday, October 3, 2022APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, October 3, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, October 3, 2022TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Monday, October 3, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, October 3, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, October 3, 2022TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, April 20, 2022AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Monday, December 20, 2021COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, December 20, 2016REGISTERED-PRINCIPAL REGISTER
Wednesday, November 16, 2016NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, November 15, 2016ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, November 15, 2016ASSIGNED TO EXAMINER
Saturday, October 29, 2016NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, October 28, 2016STATEMENT OF USE PROCESSING COMPLETE
Tuesday, September 27, 2016USE AMENDMENT FILED
Friday, October 28, 2016SOU EXTENSION 1 GRANTED
Tuesday, September 27, 2016SOU EXTENSION 1 FILED
Saturday, October 22, 2016CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, September 27, 2016TEAS EXTENSION RECEIVED
Tuesday, September 27, 2016TEAS STATEMENT OF USE RECEIVED
Tuesday, August 16, 2016NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, June 21, 2016OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, June 21, 2016PUBLISHED FOR OPPOSITION
Wednesday, June 1, 2016NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, May 10, 2016APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, May 10, 2016EXAMINER'S AMENDMENT ENTERED
Tuesday, May 10, 2016NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Tuesday, May 10, 2016EXAMINERS AMENDMENT E-MAILED
Tuesday, May 10, 2016EXAMINERS AMENDMENT -WRITTEN
Thursday, April 28, 2016NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, April 28, 2016NON-FINAL ACTION E-MAILED
Thursday, April 28, 2016NON-FINAL ACTION WRITTEN
Wednesday, April 27, 2016ASSIGNED TO EXAMINER
Thursday, January 28, 2016NOTICE OF DESIGN SEARCH CODE E-MAILED
Wednesday, January 27, 2016NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, January 25, 2016NEW APPLICATION ENTERED