| Serial Number | 97032690 |
| Word Mark | HAPPY CELLS. HAPPY BODY. JOVE DEEP HYDRATION |
| Filing Date | Friday, September 17, 2021 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, July 18, 2023 |
| Registration Number | 7110252 |
| Registration Date | Tuesday, July 18, 2023 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, May 2, 2023 |
| Description of Mark | The mark consists of the stylized wording JOVE with a small line above the "E" and DEEP HYDRATION all in dark blue and arranged vertically across a wave-shaped rectangle with gradient coloring consisting of light green to green-blue to teal to aqua to periwinkle blue; below the wording is a dark blue flower with a rain drop center in green-blue alongside the words "Skin & Cellular Hydration", "Refreshing, Great Taste", and "Alkaline pH 9.5+" in dark blue; atop the left side of the wave design is a light blue cell character with dark blue eyes and mouth and dark blue outlined arms and legs, that appears to be floating with three (3) drops of water in white and outlined in dark blue coming from its left hand above the words "HAPPY CELLS." and "HAPPY BODY." all in dark blue. |
| Indication of Colors claimed | The color(s) dark blue, light green, green-blue, teal, aqua, and periwinkle blue is/are claimed as a feature of the mark. |
| Goods and Services | Mineral waters and aerated waters; isotonic drinks and hypotonic drinks |
| Disclaimer with Predetermined Text | "HYDRATION" AND "SKIN & CELLULAR HYDRATION", "SMOOTH, EASY DRINKING", AND "ALKALINE PH 9.5+" |
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. |
| US Class Codes | 045, 046, 048 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, October 22, 2021 |
| Primary Code | 032 |
| First Use Anywhere Date | Tuesday, December 15, 2020 |
| First Use In Commerce Date | Tuesday, December 15, 2020 |
| Party Name | AIM BEVERAGES LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Boca Raton, FL 33431 |
| Party Name | AIM BEVERAGES LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Boca Raton, FL 33431 |
| Party Name | AIM BEVERAGES LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Boca Raton, FL 33431 |
| Event Date | Event Description |
| Tuesday, August 22, 2023 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, August 22, 2023 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, August 22, 2023 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, July 18, 2023 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, July 18, 2023 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, May 2, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 2, 2023 | PUBLISHED FOR OPPOSITION |
| Wednesday, April 12, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Monday, March 27, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Saturday, March 25, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, March 24, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, March 24, 2023 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, September 30, 2022 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, September 30, 2022 | NON-FINAL ACTION E-MAILED |
| Friday, September 30, 2022 | NON-FINAL ACTION WRITTEN |
| Saturday, August 27, 2022 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, August 26, 2022 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, August 26, 2022 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, May 26, 2022 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, May 26, 2022 | NON-FINAL ACTION E-MAILED |
| Thursday, May 26, 2022 | NON-FINAL ACTION WRITTEN |
| Wednesday, May 25, 2022 | ASSIGNED TO EXAMINER |
| Saturday, October 23, 2021 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, October 22, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, September 21, 2021 | NEW APPLICATION ENTERED |