HALO LOYALTY Trademark

Trademark Overview

On Thursday, June 1, 2017, a trademark application was filed for HALO LOYALTY with the United States Patent and Trademark Office. The USPTO has given the HALO LOYALTY trademark a serial number of 87977063. The federal status of this trademark filing is REGISTERED as of Tuesday, September 24, 2019. This trademark is owned by House Advantage, LLC. The HALO LOYALTY trademark is filed in the Restaurant & Hotel Services category with the following description:

Resort, hotel, casino, restaurant and bar services, namely, providing frequent incentive reward programs whereby customers, players and participants can earn, redeem, and transfer loyalty points for lodging, gaming, meals, beverages, merchandise, and other travel or hospitality-related benefits, perks and amenities
halo loyalty

General Information

Serial Number87977063
Word MarkHALO LOYALTY
Filing DateThursday, June 1, 2017
Status700 - REGISTERED
Status DateTuesday, September 24, 2019
Registration Number5869383
Registration DateTuesday, September 24, 2019
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, May 8, 2018

Trademark Statements

Description of MarkThe mark consists of the wording "HALO LOYALTY" in dark blue with "HALO" above "LOYALTY". To the left of the wording is an image of an incomplete circle with vertical lines extending down from the openings in the circle which appears to be a halo. The halo design is light blue on the left and fades to blue on the right and appears on a circular dark blue background.
Indication of Colors claimedThe color(s) light blue, blue and dark blue is/are claimed as a feature of the mark.
NOT AVAILABLE"LOYALTY"
Goods and ServicesResort, hotel, casino, restaurant and bar services, namely, providing frequent incentive reward programs whereby customers, players and participants can earn, redeem, and transfer loyalty points for lodging, gaming, meals, beverages, merchandise, and other travel or hospitality-related benefits, perks and amenities

Classification Information

International Class043 - Services for providing food and drink; temporary accommodations.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateThursday, June 8, 2017
Primary Code043
First Use Anywhere DateMonday, July 31, 2017
First Use In Commerce DateMonday, July 31, 2017

Trademark Owner History

Party NameSG GAMING, INC.
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressLAS VEGAS, NV 89119
Party NameHouse Advantage, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressLas Vegas, NV 89135
Party NameHouse Advantage, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressLos Angeles, CA 90071
Party NameHouse Advantage, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressLas Vegas, NV 89135

Trademark Events

Event DateEvent Description
Monday, June 5, 2017NEW APPLICATION ENTERED
Thursday, June 8, 2017NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, June 9, 2017NOTICE OF DESIGN SEARCH CODE E-MAILED
Thursday, August 31, 2017ASSIGNED TO EXAMINER
Friday, September 1, 2017NON-FINAL ACTION E-MAILED
Friday, September 1, 2017NON-FINAL ACTION WRITTEN
Friday, September 1, 2017NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, October 19, 2017TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, March 1, 2018TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, March 1, 2018DIVISIONAL REQUEST RECEIVED
Thursday, March 1, 2018TEAS REQUEST TO DIVIDE RECEIVED
Thursday, March 1, 2018TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, March 1, 2018TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, March 1, 2018CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, March 8, 2018CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, March 14, 2018DIVISIONAL PROCESSING COMPLETE
Thursday, March 15, 2018NOTICE OF DESIGN SEARCH CODE E-MAILED
Wednesday, March 21, 2018APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, March 30, 2018ASSIGNED TO LIE
Wednesday, April 18, 2018NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, May 8, 2018PUBLISHED FOR OPPOSITION
Tuesday, May 8, 2018OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, July 3, 2018NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Thursday, January 3, 2019TEAS STATEMENT OF USE RECEIVED
Thursday, January 3, 2019TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, January 3, 2019USE AMENDMENT FILED
Thursday, January 10, 2019STATEMENT OF USE PROCESSING COMPLETE
Friday, January 18, 2019TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, January 18, 2019APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, January 18, 2019TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, February 14, 2019SU - NON-FINAL ACTION - WRITTEN
Thursday, February 14, 2019NON-FINAL ACTION E-MAILED
Thursday, February 14, 2019NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, April 8, 2019TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, April 8, 2019ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, August 12, 2019TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, August 12, 2019CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, August 13, 2019TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, August 20, 2019ASSIGNED TO EXAMINER
Wednesday, August 21, 2019SU-EXAMINER'S AMENDMENT WRITTEN
Wednesday, August 21, 2019EXAMINERS AMENDMENT E-MAILED
Wednesday, August 21, 2019NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Wednesday, August 21, 2019EXAMINER'S AMENDMENT ENTERED
Wednesday, August 21, 2019ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Thursday, August 22, 2019NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, September 24, 2019REGISTERED-PRINCIPAL REGISTER
Wednesday, March 4, 2020TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, March 4, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, March 4, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, March 4, 2020TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, March 4, 2020APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, September 24, 2024COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Wednesday, December 7, 2022AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Related Keywords

loyalty halo gaming meals beverages lodging points transfer merchandise other perks