| Serial Number | 87977062 |
| Word Mark | HALO LOYALTY |
| Filing Date | Thursday, June 1, 2017 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, October 3, 2025 |
| Registration Number | 5705318 |
| Registration Date | Tuesday, March 19, 2019 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, May 8, 2018 |
| Goods and Services | Entertainment services, namely, a customer incentive rewards program providing perks that may be redeemed on games of chance; providing casino services featuring a casino players rewards program whereby customers may redeem and transfer loyalty points for cash, discounts, and other benefits and promotional items; entertainment services in the nature of casino services; entertainment services in the nature of casino gaming; providing casino services featuring a casino players rewards program; entertainment services, namely, an incentive award program to reward program participants who engage in casino and online gaming that allows users to earn reward points through participation in such casino and online gaming, for prizes and guaranteed rewards; instruction and training, particularly in relation to the development and creation of loyalty and incentive programs in relation to entertainment services, and consultancy relating thereto; arranging and conducting educational presentations, exhibitions, conferences, congresses, colloquiums and seminars in relation to loyalty and incentive schemes, including provided by electronic means and via the internet; publication of online information, namely, providing a website featuring non-downloadable publications in the nature of leaflets and newsletters in the field of marketing, market research, customer loyalty programs, including bonus and reward programs, advertising programs |
| Description of Mark | The mark consists of the wording "HALO LOYALTY" in dark blue with "HALO" above "LOYALTY". Above the wording is an image of an incomplete circle with vertical lines extending down from the openings in the circle which appears to be a halo. The halo design is light blue on the left and fades to blue on the right and appears on a circular dark blue background. |
| Indication of Colors claimed | The color(s) light blue, blue and dark blue is/are claimed as a feature of the mark. |
| NOT AVAILABLE | "LOYALTY" |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, October 3, 2025 |
| Primary Code | 041 |
| First Use Anywhere Date | Monday, July 31, 2017 |
| First Use In Commerce Date | Monday, July 31, 2017 |
| Party Name | SG GAMING, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | LAS VEGAS, NV 89119 |
| Party Name | House Advantage, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Las Vegas, NV 89135 |
| Party Name | House Advantage, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Los Angeles, CA 90071 |
| Party Name | House Advantage, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Las Vegas, NV 89135 |
| Event Date | Event Description |
| Monday, June 5, 2017 | NEW APPLICATION ENTERED |
| Thursday, June 8, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, June 9, 2017 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, August 31, 2017 | ASSIGNED TO EXAMINER |
| Friday, September 1, 2017 | NON-FINAL ACTION E-MAILED |
| Friday, September 1, 2017 | NON-FINAL ACTION WRITTEN |
| Friday, September 1, 2017 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, October 19, 2017 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, March 1, 2018 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, March 1, 2018 | DIVISIONAL REQUEST RECEIVED |
| Thursday, March 1, 2018 | TEAS REQUEST TO DIVIDE RECEIVED |
| Thursday, March 1, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, March 1, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, March 1, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, March 8, 2018 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Wednesday, March 14, 2018 | DIVISIONAL PROCESSING COMPLETE |
| Thursday, March 15, 2018 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, March 21, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, March 30, 2018 | ASSIGNED TO LIE |
| Wednesday, April 18, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, May 8, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, May 8, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, July 3, 2018 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Thursday, January 3, 2019 | TEAS STATEMENT OF USE RECEIVED |
| Thursday, January 3, 2019 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, January 3, 2019 | USE AMENDMENT FILED |
| Thursday, January 10, 2019 | STATEMENT OF USE PROCESSING COMPLETE |
| Friday, January 18, 2019 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Friday, January 18, 2019 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Friday, January 18, 2019 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, February 14, 2019 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Friday, February 15, 2019 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, March 19, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Monday, April 8, 2019 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, April 8, 2019 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, March 4, 2020 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Wednesday, March 4, 2020 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, March 4, 2020 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, March 4, 2020 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, March 4, 2020 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Wednesday, December 7, 2022 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, March 19, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, October 3, 2025 | CANCELLED SEC. 8 (6-YR) |