| Serial Number | 87977060 |
| Word Mark | HALO LOYALTY |
| Filing Date | Thursday, June 1, 2017 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, September 24, 2019 |
| Registration Number | 5869382 |
| Registration Date | Tuesday, September 24, 2019 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, May 8, 2018 |
| Description of Mark | The mark consists of the wording "HALO LOYALTY" in dark blue with "HALO" above "LOYALTY". Above the wording is an image of an incomplete circle with vertical lines extending down from the openings in the circle which appears to be a halo. The halo design is light blue on the left and fades to blue on the right and appears on a circular dark blue background. |
| Goods and Services | Printed matter, namely, newsletters, magazines, periodicals, leaflets, guide books, manuals and journals, in the field of loyalty and incentive schemes and the loyalty industry; magazines in the field of loyalty and incentive schemes and the loyalty industry; periodicals in the field of loyalty and incentive schemes and the loyalty industry; printed publications, namely, newsletters, magazines, leaflets, guide books, manuals, journals and periodicals, in the field of loyalty and incentive schemes and the loyalty industry; advertisement boards, signs and posters of cardboard and paper; promotional publications, namely, brochures, leaflets and newsletters about loyalty and incentive schemes and the loyalty industry; informational flyers about loyalty and incentive schemes and the loyalty industry; leaflets about loyalty and incentive schemes and the loyalty industry; printed paper signs; posters; stationery and educational supplies, namely, printed educational materials in the field of loyalty and incentive schemes |
| Indication of Colors claimed | The color(s) light blue, blue and dark blue is/are claimed as a feature of the mark. |
| NOT AVAILABLE | "LOYALTY" |
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 002, 005, 022, 023, 029, 037, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, June 8, 2017 |
| Primary Code | 016 |
| First Use Anywhere Date | Monday, July 31, 2017 |
| First Use In Commerce Date | Monday, July 31, 2017 |
| Party Name | SG GAMING, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | LAS VEGAS, NV 89119 |
| Party Name | House Advantage, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Las Vegas, NV 89135 |
| Party Name | House Advantage, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Los Angeles, CA 90071 |
| Party Name | House Advantage, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Las Vegas, NV 89135 |
| Event Date | Event Description |
| Thursday, August 31, 2017 | ASSIGNED TO EXAMINER |
| Monday, June 5, 2017 | NEW APPLICATION ENTERED |
| Thursday, June 8, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, June 9, 2017 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, September 1, 2017 | NON-FINAL ACTION E-MAILED |
| Friday, September 1, 2017 | NON-FINAL ACTION WRITTEN |
| Friday, September 1, 2017 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, October 19, 2017 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, March 1, 2018 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, March 1, 2018 | DIVISIONAL REQUEST RECEIVED |
| Thursday, March 1, 2018 | TEAS REQUEST TO DIVIDE RECEIVED |
| Thursday, March 1, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, March 1, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, March 1, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, March 8, 2018 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Wednesday, March 14, 2018 | DIVISIONAL PROCESSING COMPLETE |
| Thursday, March 15, 2018 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, March 21, 2018 | EXAMINERS AMENDMENT -WRITTEN |
| Wednesday, March 21, 2018 | EXAMINERS AMENDMENT E-MAILED |
| Wednesday, March 21, 2018 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Wednesday, March 21, 2018 | EXAMINER'S AMENDMENT ENTERED |
| Wednesday, March 21, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, March 30, 2018 | ASSIGNED TO LIE |
| Wednesday, April 18, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, May 8, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, May 8, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, July 3, 2018 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Thursday, January 3, 2019 | TEAS STATEMENT OF USE RECEIVED |
| Thursday, January 3, 2019 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, January 3, 2019 | USE AMENDMENT FILED |
| Thursday, January 10, 2019 | STATEMENT OF USE PROCESSING COMPLETE |
| Friday, January 18, 2019 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Friday, January 18, 2019 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Friday, January 18, 2019 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, February 14, 2019 | SU - NON-FINAL ACTION - WRITTEN |
| Thursday, February 14, 2019 | NON-FINAL ACTION E-MAILED |
| Thursday, February 14, 2019 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, April 8, 2019 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, April 8, 2019 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, August 15, 2019 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, August 13, 2019 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, August 15, 2019 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, August 20, 2019 | ASSIGNED TO EXAMINER |
| Wednesday, August 21, 2019 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Thursday, August 22, 2019 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, September 24, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, December 7, 2022 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, March 4, 2020 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Wednesday, March 4, 2020 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, March 4, 2020 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, March 4, 2020 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, March 4, 2020 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Tuesday, September 24, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |