HALO LOYALTY Trademark

Trademark Overview


On Thursday, June 1, 2017, a trademark application was filed for HALO LOYALTY with the United States Patent and Trademark Office. The USPTO has given the HALO LOYALTY trademark a serial number of 87471592. The federal status of this trademark filing is ABANDONED - NO STATEMENT OF USE FILED as of Monday, September 26, 2022. This trademark is owned by House Advantage, LLC. The HALO LOYALTY trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Advertising, Business and Retail Services, Insurance & Financial Services, and Computer & Software Services & Scientific Services categories with the following description:

Computer hardware and downloadable computer software systems for use in managing customer incentive, reward, bonus and loyalty programs relating to retail, travel, hospitality, hotel and similar consumer products and services; Downloadable computer software and mobile device software for customer relationship management, marketing, and financial management in the casino, travel, airline, hotel, food service, sports, entertainment, hospitality, and retail industries; Downloadable computer software and mobile device application software for making and processing payment transactions with credit cards, debit cards, gift cards, cryptocurrency, vouchers, and other payment forms; Downloadable computer software applications for mobile phones and other mobile devices for use in financial services, namely, redemption of loyalty points and loyalty rewards by consumers in the casino, travel, airline, hotel, food service, sports, entertainment, hospitality, and retail industries; Downloadable comp...

Financial services, namely, financial research, financial advice and consultancy; Loyalty, incentive and reward program services, namely, loyalty coupon payment processing services, raising money for charitable organizations through incentives; Loyalty program payment processing services; Accepting, processing, and reconciling credit card, debit card, gift card, stored value electronic purse, and other forms of payment transactions via a global computer network; financial transaction services, namely, providing secure commercial transactions and payment options; Issuance of private label credit and debit cards for others; Credit card and debit card, featuring cash and other rebates and incentives as part of a customer and affinity partner loyalty program; Electronic payment services involving electronic processing and subsequent transmission of bill payment data; Issuing of tokens of value in relation to loyalty and incentive schemes; Provision of financial information; financial manag...

Administration of a customer loyalty program by providing incentive award programs for customers through issuance and processing of loyalty points for purchase of a company's goods and services to promote customer loyalty towards a business, in particular for cross-sector and cross-company bonus and reward programs; advertising services; organizing and issuing of prizes and/or service rewards of all kinds for advertising purposes, namely, contests and incentive award programs to promote the sale of products and services of others; business management for others, business administration services, providing office functions, all of the aforesaid services including via worldwide computer networks in particular, including the internet; providing online information in the field of marketing, advertising programs, the development of bonus and/or reward programs being customer loyalty schemes for marketing purposes, including via the internet; Promoting the goods and services of others by mea...

Providing a web site featuring temporary use of non-downloadable software for processing loyalty points programs for customers in the casino, travel, airline, hotel, food service, sports, entertainment, hospitality, and retail industries; Computer services, namely, providing online non-downloadable computer software in the field of customer loyalty programs in the casino, travel, airline, hotel, food service, sports, entertainment, hospitality and retail industries, for use in database management and processing of points, rewards and incentives; Providing a web hosting platform in the field of customer loyalty programs in the casino industry for loyalty program participants; Computer technical support services, namely, 24/7 service desk or help desk services for IT infrastructure, operating systems, database systems, and web applications in the field of customer loyalty programs in the casino industry; Design and development of computer software, namely, casino management computer soft...
halo loyalty

General Information


Serial Number87471592
Word MarkHALO LOYALTY
Filing DateThursday, June 1, 2017
Status606 - ABANDONED - NO STATEMENT OF USE FILED
Status DateMonday, September 26, 2022
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, June 30, 2020

Trademark Statements


Description of MarkThe mark consists of the wording "HALO LOYALTY" in dark blue with "HALO" above "LOYALTY". Above the wording is an image of an incomplete circle with vertical lines extending down from the openings in the circle which appears to be a halo. The halo design is light blue on the left and fades to blue on the right and appears on a circular dark blue background.
Goods and ServicesComputer hardware and downloadable computer software systems for use in managing customer incentive, reward, bonus and loyalty programs relating to retail, travel, hospitality, hotel and similar consumer products and services; Downloadable computer software and mobile device software for customer relationship management, marketing, and financial management in the casino, travel, airline, hotel, food service, sports, entertainment, hospitality, and retail industries; Downloadable computer software and mobile device application software for making and processing payment transactions with credit cards, debit cards, gift cards, cryptocurrency, vouchers, and other payment forms; Downloadable computer software applications for mobile phones and other mobile devices for use in financial services, namely, redemption of loyalty points and loyalty rewards by consumers in the casino, travel, airline, hotel, food service, sports, entertainment, hospitality, and retail industries; Downloadable computer software for the collection of loyalty points, loyalty rewards, and loyalty and payment card linked offers; Downloadable computer software for the collection of loyalty points, loyalty rewards, and loyalty and payment card linked offers; Downloadable computer application software for the collection of loyalty points, loyalty rewards, and loyalty and payment card linked offers; Downloadable computer application software for use on mobile and cellular telephones for the collection of loyalty points, loyalty rewards, and loyalty and payment card linked offers; Downloadable computer programs for the collection of loyalty points, loyalty rewards, and loyalty and payment card linked offers; Downloadable computer programs for use on mobile and cellular telephones for the collection of loyalty points, loyalty rewards, and loyalty and payment card linked offers; Downloadable computer software applications for the collection of loyalty points, loyalty rewards, and loyalty and payment card linked offers; Downloadable computer software platforms for the collection of loyalty points, loyalty rewards, and loyalty and payment card linked offers; Downloadable computer software programs for the collection of loyalty points, loyalty rewards, and loyalty and payment card linked offers; Downloadable computer operating software; Downloadable data communications software; Downloadable data processing software; Digital telephone platforms and downloadable software; Downloadable Interface software, namely, graphical user interface downloadable software; Downloadable computer software for the collection of loyalty points, loyalty rewards, and loyalty and payment card linked offers; Downloadable application software for the collection of loyalty points, loyalty rewards, and loyalty and payment card linked offers; Downloadable computer programs for the collection of loyalty points, loyalty rewards, and loyalty and payment card linked offers; encoded discount cards, namely, magnetically encoded identify cards; encoded loyalty cards, namely, magnetically encoded identify cards; Casino management system (CMS) for the central management system for the administration of and the day to day processing and recording of operational transactions throughout casinos, namely, customizable downloadable software to manage, extract, analyze and control vital casino and player information for slot monitoring/accounting, slot ticketing, credit lines, cashless gaming, eGames platforms, RFID table monitoring, live point of sale systems for keno, bingo, race and sports book, tit (ticket in, ticket out), promotional kiosks, promotional tracking, bonusing, hotel, food and beverage point of sale integration, ticketing, jackpots, promotional coupons, redemptions and soft counts, surveillance and security, responsible gaming, player loyalty for enabling participants to obtain incentives, credits, discounts, promotional items or services, player tracking, on-line internet gaming, third party check cashing, single player cards, extracts, profit calculation, general ledger, reconciliation, financial audits, multi-property support, and data warehousing, adaptable to the operator and pertaining regulations and compliance
Goods and ServicesFinancial services, namely, financial research, financial advice and consultancy; Loyalty, incentive and reward program services, namely, loyalty coupon payment processing services, raising money for charitable organizations through incentives; Loyalty program payment processing services; Accepting, processing, and reconciling credit card, debit card, gift card, stored value electronic purse, and other forms of payment transactions via a global computer network; financial transaction services, namely, providing secure commercial transactions and payment options; Issuance of private label credit and debit cards for others; Credit card and debit card, featuring cash and other rebates and incentives as part of a customer and affinity partner loyalty program; Electronic payment services involving electronic processing and subsequent transmission of bill payment data; Issuing of tokens of value in relation to loyalty and incentive schemes; Provision of financial information; financial management of share accounts in connection with customer loyalty schemes; Financial transfers and transactions, and payment services, namely, electronic funds transfer, and loyalty program, credit card, debit card, electronic check transaction and payment processing services, including provided by electronic means and via the internet; Providing incentive award programs for customers and employees of general merchandise stores and participating partners through the distribution of stored value cards for the purpose of promoting loyalty; Information, advisory and consultancy services relating to the aforementioned services
Indication of Colors claimedThe color(s) light blue, blue and dark blue is/are claimed as a feature of the mark.
Goods and ServicesAdministration of a customer loyalty program by providing incentive award programs for customers through issuance and processing of loyalty points for purchase of a company's goods and services to promote customer loyalty towards a business, in particular for cross-sector and cross-company bonus and reward programs; advertising services; organizing and issuing of prizes and/or service rewards of all kinds for advertising purposes, namely, contests and incentive award programs to promote the sale of products and services of others; business management for others, business administration services, providing office functions, all of the aforesaid services including via worldwide computer networks in particular, including the internet; providing online information in the field of marketing, advertising programs, the development of bonus and/or reward programs being customer loyalty schemes for marketing purposes, including via the internet; Promoting the goods and services of others by means of the issuance of loyalty rewards coupon codes earned through product purchasing by offering marketing activities and compilation and systematization of information in computer databases; Updating and maintenance of data in computer databases; updating data in computer databases; maintenance of data in computer databases; organization of data in computer databases, namely, database management; Compiling of information into computer databases; business information services, namely, providing an online compilation of data in the field of marketing and advertising via bonus, advertising and/or reward programs, including via the Internet; Market research by means of a computer database, for others, in connection with customer loyalty programs, including the aforesaid services via global computer networks; Administration of a consumer loyalty program to promote the retail services of others, in particular bonus and reward programs through the issuing of customer loyalty cards with payment functions for others; Consumer loyalty services for commercial, promotional and advertising purposes, namely, providing an incentive rewards programs for customers through the issuance and processing of loyalty points and credits, and loyalty cards for the purchase of goods and services, and promoting the sales of goods and services by means of providing contests, sweepstakes, games and prizes; Advertising and promotional services, namely, promoting the sale of goods and services of others through the administration of an incentive rewards program enabling participants to obtain discounts and complimentary goods and services through membership, all of the foregoing in the field of the casino, travel, airline, hotel, food, sports, entertainment, hospitality, and retail services; Administration of a customer loyalty programs which provides loyalty points, benefits, rewards, offers, coupons, vouchers, perks or other incentives based on participant purchases and activities, that provide benefits to reward repeat customers; Providing a database featuring information in the field of customer loyalty programs for commercial, promotional and/or advertising purposes in the casino, travel, airline, hotel, food service, sports, entertainment, hospitality, and retail industries; providing incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services; Incentive award program to reward users of a downloadable software application for mobile devices to promote the sale of products and services of others; Providing incentive award programs for customers who use a downloadable mobile software application through issuance and processing of loyalty points for on-line and offline purchase of a company's goods and services; Advertisement via mobile phone networks; Advertising, marketing and promotional services, Online advertising services; Distribution of advertising, marketing and promotional material; Advertising services relating to loyalty and incentive schemes; Promoting the goods and services of others; Promotion, advertising and marketing of on-line websites; Customer loyalty marketing; Business analysis, research and information services; Business assistance, management and administrative services; Organization, aggregation, monitoring, operation and supervision of loyalty and incentive schemes for others, namely, business administration of consumer loyalty programs; arranging subscriptions for loyalty and incentive schemes for others, namely, business administration of consumer loyalty programs; Provision of information, advice and business administration services regarding consumer loyalty and incentive schemes; Commercial information agency services, including provided by electronic means and via the internet; Customer loyalty scheme services for commercial, promotional and advertising purposes; Loyalty card services, namely, promoting the goods and services of others by means of the issuance of loyalty rewards cards; Customer loyalty services for commercial, promotional and/or advertising purposes; Management of customer loyalty, incentive and promotional schemes; Organization and management of business incentive and loyalty schemes; Organization, operation and supervision of customer loyalty schemes; Organization, operation and supervision of customer loyalty schemes and incentive schemes; Organization, operation and supervision of sales and promotional incentive schemes; Telemarketing services; Business research and reporting services relating to loyalty and incentive schemes; Arranging and conducting business presentations, exhibitions, trade fairs, conferences, congresses, and colloquiums for promotional and advertising purposes in relation to loyalty and incentive schemes; consulting services in the field of loyalty and incentive schemes
Disclaimer with Predetermined Text"LOYALTY"
Goods and ServicesProviding a web site featuring temporary use of non-downloadable software for processing loyalty points programs for customers in the casino, travel, airline, hotel, food service, sports, entertainment, hospitality, and retail industries; Computer services, namely, providing online non-downloadable computer software in the field of customer loyalty programs in the casino, travel, airline, hotel, food service, sports, entertainment, hospitality and retail industries, for use in database management and processing of points, rewards and incentives; Providing a web hosting platform in the field of customer loyalty programs in the casino industry for loyalty program participants; Computer technical support services, namely, 24/7 service desk or help desk services for IT infrastructure, operating systems, database systems, and web applications in the field of customer loyalty programs in the casino industry; Design and development of computer software, namely, casino management computer software for use by casinos for the promotion, marketing, and administration of player and customer loyalty and rewards programs; Computer services, namely, providing an interactive web site and mobile application featuring technology that allows casino operators to administer player and customer loyalty and rewards programs; Design and development of computer software, namely, casino management computer software for use by casinos for the promotion, marketing, and administration of player and customer loyalty and rewards programs; Electronic storage of loyalty and incentive scheme data and information; Design and development of computer software, namely, casino management computer software for use by casinos for the promotion, marketing, and administration of player and customer loyalty and rewards programs; casino management system (CMS) for the central management system for the administration of and the day to day processing and recording of operational transactions throughout casinos, namely, customizable computer software services in the nature of development of computer software to manage, extract, analyze and control vital casino and player information for slot monitoring/accounting, slot ticketing, credit lines, cashless gaming, eGames platforms, RFID table monitoring, live point of sale systems for keno, bingo, race and sports book, tit (ticket in, ticket out), promotional kiosks, promotional tracking, bonusing, hotel, food and beverage point of sale integration, ticketing, jackpots, promotional coupons, redemptions and soft counts, surveillance and security, responsible gaming, player loyalty for enabling participants to obtain incentives, credits, discounts, promotional items or services, player tracking, on-line internet gaming, third party check cashing, single player cards, extracts, profit calculation, general ledger, reconciliation, financial audits, multi-property support, and data warehousing, adaptable to the operator and pertaining regulations and compliance

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateThursday, June 8, 2017
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, June 8, 2017
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, June 8, 2017
Primary Code036
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateThursday, June 8, 2017
Primary Code042
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameHouse Advantage, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressLas Vegas, NV 89135

Party NameHouse Advantage, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressLas Vegas, NV 89135

Trademark Events


Event DateEvent Description
Monday, September 26, 2022ABANDONMENT NOTICE E-MAILED - NO USE STATEMENT FILED
Monday, September 26, 2022ABANDONMENT - NO USE STATEMENT FILED
Thursday, February 24, 2022NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, February 22, 2022SOU EXTENSION 3 GRANTED
Tuesday, February 22, 2022SOU EXTENSION 3 FILED
Tuesday, February 22, 2022SOU TEAS EXTENSION RECEIVED
Thursday, August 26, 2021NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, August 24, 2021SOU EXTENSION 2 GRANTED
Tuesday, August 24, 2021SOU EXTENSION 2 FILED
Tuesday, August 24, 2021SOU TEAS EXTENSION RECEIVED
Tuesday, February 23, 2021NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, February 19, 2021SOU EXTENSION 1 GRANTED
Friday, February 19, 2021SOU EXTENSION 1 FILED
Friday, February 19, 2021SOU TEAS EXTENSION RECEIVED
Tuesday, August 25, 2020NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, June 30, 2020OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, June 30, 2020PUBLISHED FOR OPPOSITION
Wednesday, June 10, 2020NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Thursday, May 28, 2020APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, April 30, 2020TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, April 29, 2020CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, April 29, 2020TEAS REQUEST FOR RECONSIDERATION RECEIVED
Wednesday, March 4, 2020APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, March 4, 2020TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, March 4, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, March 4, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, March 4, 2020TEAS CHANGE OF OWNER ADDRESS RECEIVED
Monday, December 2, 2019NOTIFICATION OF SUBSEQUENT FINAL EMAILED
Monday, December 2, 2019SUBSEQUENT FINAL EMAILED
Monday, December 2, 2019SUBSEQUENT FINAL REFUSAL WRITTEN
Tuesday, November 12, 2019ASSIGNED TO EXAMINER
Monday, November 11, 2019TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, November 11, 2019CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, November 11, 2019TEAS REQUEST FOR RECONSIDERATION RECEIVED
Tuesday, June 4, 2019NOTIFICATION OF FINAL REFUSAL EMAILED
Tuesday, June 4, 2019FINAL REFUSAL E-MAILED
Tuesday, June 4, 2019FINAL REFUSAL WRITTEN
Tuesday, April 30, 2019SUSPENSION CHECKED - TO ATTORNEY FOR ACTION
Monday, April 8, 2019ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, April 8, 2019TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, January 18, 2019TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, January 18, 2019APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, January 18, 2019TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, October 9, 2018REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Tuesday, October 2, 2018ASSIGNED TO LIE
Wednesday, March 21, 2018NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
Wednesday, March 21, 2018LETTER OF SUSPENSION E-MAILED
Wednesday, March 21, 2018SUSPENSION LETTER WRITTEN
Wednesday, March 14, 2018DIVISIONAL PROCESSING COMPLETE
Wednesday, March 14, 2018DIVISIONAL PROCESSING COMPLETE
Wednesday, March 14, 2018DIVISIONAL PROCESSING COMPLETE
Wednesday, March 14, 2018DIVISIONAL PROCESSING COMPLETE
Thursday, March 1, 2018DIVISIONAL REQUEST RECEIVED
Thursday, March 8, 2018CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, March 1, 2018TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, March 1, 2018TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, March 1, 2018CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, March 1, 2018TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, March 1, 2018TEAS REQUEST TO DIVIDE RECEIVED
Thursday, October 19, 2017TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, September 1, 2017NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, September 1, 2017NON-FINAL ACTION E-MAILED
Friday, September 1, 2017NON-FINAL ACTION WRITTEN
Thursday, August 31, 2017ASSIGNED TO EXAMINER
Friday, June 9, 2017NOTICE OF DESIGN SEARCH CODE E-MAILED
Thursday, June 8, 2017NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, June 5, 2017NEW APPLICATION ENTERED