HALLMARK+ Trademark
Trademark Overview
On Friday, August 9, 2024, a trademark application was filed for HALLMARK+ with the United States Patent and Trademark Office. The USPTO has given the HALLMARK+ trademark a serial number of 98691104. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Friday, August 9, 2024. This trademark is owned by Hallmark Licensing, LLC. The HALLMARK+ trademark is filed in the Advertising, Business and Retail Services, Communication Services, Computer & Software Products & Electrical & Scientific Products, Education & Entertainment Services, and Computer & Software Services & Scientific Services categories with the following description:
Entertainment services, namely, the provision of continuing movies and shows featuring drama, romance, comedy delivered by television, cable, the internet, and streaming services
Downloadable software for streaming audiovisual and multimedia content and access to customer loyalty program services via the internet and global communications networks; downloadable software for streaming audiovisual and multimedia content to mobile digital electronic devices
Transmission and delivery of shows and movies via cable or satellite television, wireless communication networks, the internet, and any other method of distribution; Video broadcasting and transmission services via the Internet, featuring films and movies
customer loyalty program services featuring rewards in the form of retail discounts/offers and exclusive gifts; retail services featuring greeting cards and gifts
providing temporary use of non-downloadable software for streaming audiovisual and multimedia content and access to customer loyalty program services
General Information
| Serial Number | 98691104 |
| Word Mark | HALLMARK+ |
| Filing Date | Friday, August 9, 2024 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Friday, August 9, 2024 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Entertainment services, namely, the provision of continuing movies and shows featuring drama, romance, comedy delivered by television, cable, the internet, and streaming services |
| Goods and Services | Downloadable software for streaming audiovisual and multimedia content and access to customer loyalty program services via the internet and global communications networks; downloadable software for streaming audiovisual and multimedia content to mobile digital electronic devices |
| Goods and Services | Transmission and delivery of shows and movies via cable or satellite television, wireless communication networks, the internet, and any other method of distribution; Video broadcasting and transmission services via the Internet, featuring films and movies |
| Goods and Services | customer loyalty program services featuring rewards in the form of retail discounts/offers and exclusive gifts; retail services featuring greeting cards and gifts |
| Goods and Services | providing temporary use of non-downloadable software for streaming audiovisual and multimedia content and access to customer loyalty program services |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, August 9, 2024 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 038 - Services allowing people to communicate with another by a sensory means. |
| US Class Codes | 100, 101, 104 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, August 9, 2024 |
| Primary Code | 038 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, August 9, 2024 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, August 9, 2024 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, August 9, 2024 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Hallmark Licensing, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Kansas City, MO 64108 |
Trademark Events
| Event Date | Event Description |
| Friday, August 9, 2024 | NEW APPLICATION ENTERED |
