| Serial Number | 98691104 |
| Word Mark | HALLMARK+ |
| Filing Date | Friday, August 9, 2024 |
| Status | 680 - APPROVED FOR PUBLICATION |
| Status Date | Friday, March 14, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
| Goods and Services | Entertainment services, namely, the provision of continuing movies and shows featuring drama, romance, comedy delivered by television, cable, the internet, and streaming services |
| Goods and Services | Downloadable software for streaming audiovisual and multimedia content and providing access to customer loyalty program services via the internet and global communications networks; downloadable software for streaming audiovisual and multimedia content to mobile digital electronic devices |
| Goods and Services | Transmission and delivery of shows and movies via cable and satellite television, wireless communication networks, the internet, and other methods of distribution in the nature of radio and satellite; Video broadcasting and transmission services via the Internet, featuring films and movies |
| Pseudo Mark | HALLMARK PLUS |
| Goods and Services | Administration of a customer loyalty program that provides rewards in the form of retail discounts and offers in the nature of points and exclusive gifts; retail store services featuring greeting cards and gifts |
| Goods and Services | Providing temporary use of non-downloadable software for streaming audiovisual and multimedia content and providing access to customer loyalty program services |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, August 9, 2024 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 038 - Services allowing people to communicate with another by a sensory means. |
| US Class Codes | 100, 101, 104 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, August 9, 2024 |
| Primary Code | 038 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, August 9, 2024 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, August 9, 2024 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, August 9, 2024 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Hallmark Licensing, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Kansas City, MO 64108 |
| Event Date | Event Description |
| Friday, August 9, 2024 | NEW APPLICATION ENTERED |
| Monday, February 24, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, February 25, 2025 | ASSIGNED TO EXAMINER |
| Tuesday, March 4, 2025 | NON-FINAL ACTION E-MAILED |
| Tuesday, March 4, 2025 | NON-FINAL ACTION WRITTEN |
| Tuesday, March 4, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, March 13, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, March 13, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, March 13, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, March 14, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |